End every demo with a concrete next step, not “let me know what you think.”
- Summarize the one or two things that clearly landed for them.
- Offer to set up a trial or run their real data through a migration preview.
- Share the /pricing page and answer price plainly — see Talking About Price.
- Book the follow-up before you hang up.
For accountants, the strongest close is “bring one messy client and let’s migrate them together” — it converts a pitch into a working session.