Dext white-label alternative: co-branding versus a full ledger

Dext’s help center explains how a firm can add its company logo so it appears in the app clients use to submit receipts and invoices. The Dext name and product remain visible, which is why we describe this as co-branding. It reassures clients that the tool comes recommended by their accountant.

Dext is focused on extracting data from paperwork and passing it to an accounting ledger. For firms that deal with high volumes of receipts and supplier bills, that capture step can save real time, and it works alongside many ledgers rather than replacing any of them.

In HelloBooks, the firm’s brand is the product. The White-Label License covers app name, logo, colors, sign-in page and document templates, and clients never need to see a vendor name to do their bookkeeping. Behind your sign-in page they find AI categorization, bank reconciliation, invoicing, bills and reports.

Firms are live on a hellobooks.ai subdomain from the first day. A custom domain that you own, and email that comes from that domain, are coming at full launch and should not be promised to clients before then. Your staff are unlimited, and the firm console shows every client’s close status together.

Co-branding and white-labeling are not mutually exclusive. A firm could keep a capture tool it already trusts and move the ledger itself under its own brand, so the place clients review their numbers carries only the firm’s name while the capture step stays exactly as clients know it.

The HelloBooks license is a flat monthly fee, while each client stays on a published plan at a firm discount. You invoice clients, you own the data, and you can export it. Founding firms are welcome to apply now and start with a handful of clients.

One flat license covers your brand, unlimited staff and the firm console. Your clients stay on published HelloBooks plans, and your firm gets 20% off each one. Founding firms go live first on a firm subdomain; your own domain and email from your domain follow at full launch.