Cookie Policy
Effective Date: 13 May 2025
1. INTRODUCTION
This Cookie Policy explains how Meru Technosoft (“HelloBooks,” “we,” “us,” “our”) uses cookies and similar technologies when you visit https://hellobooks.ai or any subdomain (the “Site”) and when you access the HelloBooks web or mobile apps (the “Service”). Please read it together with our Privacy Policy.
2. WHAT ARE COOKIES?
Cookies are small text files placed on your browser or device when you load a website. They store information that helps the site remember your preferences or recognize your device on subsequent visits. We also use local storage objects, pixels, tags, and JavaScript SDKs; for simplicity, we refer to all of these as “cookies.”
3. HOW AND WHY WE USE COOKIES
Strictly Necessary cookies
Purpose – Power core functions such as page navigation, secure login sessions, CSRF protection, and subscription management.
Examples – token.
Retention – These expire when you log out or close the browser, though some may persist for up to one year to maintain settings.
Analytics & Performance cookies
Purpose – Collect aggregated, anonymised statistics about how visitors use the Site and Service. This helps us improve speed, navigation, and new features.
Examples – Google Analytics cookies (_ga, _gid, _gat) and New Relic Browser metrics.
Retention – Typically between 90 days and two years; some reset on each visit.
Third Party Integration cookies
Purpose – Enable embedded services such as bank feed authentication, payment checkout, live chat, and AI features.
Examples – Plaid Link, Stripe Checkout, Intercom Messenger, OpenAI usage token.
Retention – Set and controlled by each provider; durations vary.
4. THIRDPARTY COOKIES
Our partners (e.g., Stripe, Plaid, Google, Meta, Intercom, OpenAI) may place cookies when their services appear on our Site or within the app. Each partner’s cookies are governed by its own privacy and cookie policies.
5. OTHER TRACKING TECHNOLOGIES
We also use:
- Local Storage to cache interface preferences for faster loading;
- Session Storage to remember temporary state while a page is open;
- Pixels/Tags to log email opens and measure ad impressions.
These serve the same purposes and can be cleared via your browser or email settings.
6. CHANGES TO THIS POLICY
We may update this Cookie Policy periodically. When we make material changes, we will display a prominent notice (e.g., cookie banner update or email). The “Effective Date” above reflects the latest revision.
7. CONTACT
Meru Technosoft (HelloBooks)
Email: [email protected]