Xero white-label alternative: what firms can do instead

Xero partners receive discounts that step up by tier, according to Xero Central. The product clients use stays Xero-branded, and the partner relationship is visible as an advisor listing rather than a separate brand. Partners are not permitted to use the Xero name in their own company names or web domains.

That model has real advantages. Clients recognize the Xero name, a large app marketplace surrounds it, and many staff arrive already trained. For firms that are comfortable promoting a well-known vendor brand, Xero’s partner program is a reasonable path and a common one.

HelloBooks lets the firm be the brand. Under the White-Label License, clients sign in to software carrying your app name, logo, colors, sign-in page and document templates. The ledger is complete: AI categorization, bank reconciliation, invoicing, bills and reports, with a firm console that summarizes every client’s close status.

You start on a hellobooks.ai subdomain from day one. Hosting on your own domain, and sending email from it, arrive at full launch and are not live yet. The license is a flat monthly fee with unlimited firm staff, and each client stays on a published plan that your firm buys at a discount.

Firms that stay with Xero gain familiarity and ecosystem breadth. Firms that move some or all clients to a branded ledger gain a product that reinforces their own name every time a client signs in. Many practices will run both for a while, placing clients where each approach suits them.

HelloBooks also runs a separate, free Partner Program with a reseller discount that grows with client count, which works more like the Xero model. The white-label license is a distinct product. Founding firms are being accepted into the license now.

One flat license covers your brand, unlimited staff and the firm console. Your clients stay on published HelloBooks plans, and your firm gets 20% off each one. Founding firms go live first on a firm subdomain; your own domain and email from your domain follow at full launch.