Why neutrality appeals
Being software-neutral lowers the barrier for prospects: nobody has to migrate to work with you. It also spreads risk, since the firm is not tied to a single vendor’s decisions or roadmap. For firms serving varied industries, that openness can be a genuine selling point.
The hidden cost appears inside the firm. Training covers multiple products, checklists differ, and reviewing work across clients takes longer because every ledger looks different. Some firms accept that cost; others reach a point where it slows growth. The tipping point often arrives when hiring becomes hard.