Subdomain vs custom domain for your white-label software

A subdomain places your firm’s name at the front of the vendor’s domain. It needs no DNS work from your side, can be set up quickly and still displays your branding throughout the product. Clients recognize your name in the address, even though the vendor’s domain follows it.

Every HelloBooks white-label firm gets a hellobooks.ai subdomain from day one. Your app name, logo, colors, sign-in page and document templates are applied immediately, so clients sign in to your branded ledger from the first session. There is no waiting period before your brand is visible.

A custom domain removes the vendor from the address entirely and lets system email come from your own domain. That completes the white-label experience and helps clients trust notification emails, because they arrive from an address they already know. It also reduces the chance of notifications being ignored as unfamiliar.

For HelloBooks, custom domains and email from your firm’s domain are part of full launch. We say this clearly so firms can plan: communicate the subdomain to clients at first, and switch when the feature becomes available. Nothing in your client setup needs to be rebuilt for the change.

Choose a subdomain name that matches the domain you plan to use later, so clients see consistency when the switch happens. Keep sign-in instructions short and update them once, rather than in several steps. A short note in your next client newsletter is usually enough.

Beyond addresses, the HelloBooks license covers unlimited staff, a firm console with each client’s close status, and a full ledger. Clients stay on published plans at a firm discount, and the firm bills them and owns exportable data. Founding firms are being accepted.

One flat license covers your brand, unlimited staff and the firm console. Your clients stay on published HelloBooks plans, and your firm gets 20% off each one. Founding firms go live first on a firm subdomain; your own domain and email from your domain follow at full launch.