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Accounting Software for Creative Agencies | HelloBooks Help marketing and creative agencies see project margin from software carrying your brand. Track retainers, pass-through media costs and freelancer bills.

Marketing and creative agencies

Accounting software for creative agencies, opened under your firm’s name

Agency owners know their billings but rarely their margin. Retainers, pass-through media spend and a rotating bench of freelancers blur the picture. Accountants who specialise in agencies bring it into focus each month. With the HelloBooks White-Label License, your firm does that in software with its own logo, and every agency principal signs in to your platform to see what each account earns.

Sign before full launch for founding-firm terms: reduced license and 5 client companies free for 12 months

Retainers versus project fees

Agencies invoice monthly retainers, one-off projects and change requests, sometimes all to the same client. Your team raises or records those invoices consistently, and bank reconciliation shows which are paid. AI categorisation sorts software tools, stock assets and contractor payments so the month closes without hunting through card statements.

The agency list in your firm console shows where each shop stands on its close and what is still queued for a reviewer. A principal who wants to know whether a big account is profitable gets a branded report that sets fees against the freelancers and tools that serviced it.

  • Invoice retainers and project work consistently
  • Separate pass-through media from agency income
  • Code freelancer and software costs by account
  • Show principals margin by client

Pass-through spend without inflated revenue

Media buys and printing that pass straight through to the end client can make revenue look far larger than the agency’s real fee. Your reviewers decide how to record those flows, and your firm remains responsible for gross versus net presentation and any tax treatment. HelloBooks keeps the bills and payments together for that review.

Agencies lean on freelancers who invoice irregularly. Your staff enter those bills and track what remains unpaid. Since the license includes unlimited firm staff with no per-seat charges, you can bring an extra reviewer onto a busy agency during campaign season without touching your licence cost.

Setting your own agency fee

Agency companies each sit on a published HelloBooks plan with a firm discount applied for your practice. The only invoice HelloBooks sends goes to your firm. You decide what an agency pays you for bookkeeping and advisory, then invoice it under your own name, perhaps with a higher tier for shops that want account-level margin reporting.

Holding groups that run several agency brands can use higher plans with multi-entity support, so each studio keeps separate books. Client data belongs to your firm, and you can export it for a sale or a merger. We are accepting founding firms at this stage, which suits practices building an agency niche.

White-label license pricing

One flat license covers your brand, unlimited staff and the firm console. Your clients stay on published HelloBooks plans, and your firm gets 20% off each one. Founding firms go live first on a firm subdomain; your own domain and email from your domain follow at full launch.

White-label license

$1,000/ month

12-month term, or $10,000 prepaid yearly. One-time setup $2,500.

  • Your brand, web address and sign-in page
  • Unlimited firm staff
  • Firm console for every client
  • You bill your clients at your own price

Founding-firm terms for firms that sign before full launch: $750 a month for the first 12 months, no setup fee, and your first 5 client companies free for 12 months.

Client plans

Each client company stays on a published HelloBooks plan. Your firm gets 20% off every one.

PlanPublished priceYour price
Starter$14.99$11.99
Pro$39.99$31.99
Business$79.99$63.99
Scale(US only)$199$159.20

Per client company, per month, USD. Example: 40 clients on Pro cost $1,599.60 at published prices. Your firm pays $1,279.68, or you set your own client price.

Estimate your monthly bill

Enter how many client companies you have on each plan. Your firm pays the published price less 20%.

PlanClient companiesPublished priceYour price
Starter$14.99$11.99
Pro$39.99$31.99
Business$79.99$63.99
Scale$199.00$159.20
Client plans at published prices
$1,599.60
Your 20% firm discount
−$319.92
License
$1,000.00
Your monthly total
$2,279.68

Monthly estimate in USD, before taxes. Founding-firm free client companies are not included. You decide what your clients pay you.

FAQ

Frequently asked questions

Can agencies see profit by client account?
Yes, when your staff tag income and costs to accounts during review. Branded reports then show the principal which accounts carry the agency and which quietly consume freelancer hours without paying for them.
How are pass-through media costs handled?
Your reviewers record them according to your firm’s judgment and keep the related bills attached. Gross versus net presentation and any related tax decisions remain your firm’s responsibility for each agency.
Can the agency’s operations lead log in?
Yes. The agency can invite its own people, such as an operations lead or a finance coordinator, and they sign in through your firm’s branded sign-in page rather than a HelloBooks screen.
Do we pay for each staff member we add?
No. Your firm can add as many staff as it needs, because the license carries no per-seat charges. Bringing a campaign-season reviewer onto agency work does not change what you pay.

Start automating your books today

Sign before full launch for founding-firm terms: reduced license and 5 client companies free for 12 months

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