Skip to main content
HelloBooks.ai home

Accounting for Amazon and Noon Sellers in the UAE | HelloBooks Record Amazon.ae and noon payouts as gross sales, fees and VAT, not one net deposit. A clear method, what is manual, and how the AI checks each settlement.

Use case · Ecommerce

Accounting for Amazon and noon sellers who want gross sales right

Marketplace sellers in the UAE get paid a net amount: sales minus referral fees, fulfilment fees, storage, refunds and advertising. Booking that deposit as revenue understates sales, misses input VAT on fees and makes the VAT 201 wrong. HelloBooks does not import marketplace settlement reports automatically today, so this page shows the manual-but-quick method: one summary journal per settlement, with the AI checking it against the bank.

Free Plan with invoices within 200 transactions, bills & quotes — no credit card.

How the HelloBooks AI agent handles it

You ask in plain English, the AI does the bookkeeping work, and you or your accountant approve the result.

  • You ask: “Here is the October noon statement. Post it as gross sales, fees and VAT, and match it to the payout.”
  • The AI agent: The AI reads the statement file you upload, totals sales, refunds and each fee type, drafts a settlement journal through a marketplace clearing account, and matches the net payout on the bank statement.
  • You review: You check the totals against the marketplace's own summary and fee tax invoices, confirm the VAT treatment, and approve the journal.

The clearing account method

Create one clearing account per marketplace. Each settlement is posted as a journal: sales credited gross, refunds debited, every fee debited to its own expense account with input VAT where the marketplace issues a tax invoice for it, and the net amount left in clearing. When the payout arrives in the bank, it clears the account to zero.

  • Manual today: downloading each settlement or statement report from Seller Central or the noon partner portal
  • In HelloBooks: the settlement journal, often set up as a reusable template
  • AI: reads the uploaded file, totals each column and drafts the journal
  • Bank match: the payout clears the clearing account

VAT on marketplace sales and fees

Your sales to customers through the marketplace are your supplies, so output VAT on them is yours to report. Amazon.ae says its displayed seller fees exclude VAT, which is added on top, and noon publishes fee invoices and VAT invoice reports for sellers. Those fee invoices are the evidence for input VAT recovery, so download and attach them.

Stock held in a marketplace fulfilment centre is still your inventory until sold. Keep it in a separate warehouse location so the count matches the marketplace's inventory report.

Worked example: one month on two marketplaces

An illustrative October: Amazon.ae sales of AED 84,000 including VAT, refunds of AED 2,100, fees of AED 11,800 plus AED 590 VAT, payout AED 69,510. On noon, sales of AED 52,500 including VAT, fees of AED 7,400 plus AED 370 VAT, payout AED 44,730. These figures are examples, not either marketplace's actual rates.

The AI posts two journals. Output VAT on net sales is AED 3,900 for Amazon and AED 2,500 for noon; input VAT on fees is AED 960. Both payouts match the bank. If you sell at volume and want marketplace imports scoped, tell us at /book-a-demo; we log the request and will say when it is available.

FAQ

Frequently asked questions

Does HelloBooks connect to Amazon.ae or noon automatically?
Not today. Download the settlement or statement report, upload it, and the AI drafts the journal for you to approve.
Should I record sales gross or net of fees?
Gross. Sales and fees are separate, so revenue, VAT and margin are all visible.
Can I recover VAT on marketplace fees?
Generally, if you are VAT-registered and hold a valid tax invoice for the fees. Confirm with your tax agent.
How do I track stock in a marketplace warehouse?
Set it up as its own warehouse location and transfer stock to it when you ship inventory in.

Sources

Amazon and noon are trademarks of their owners. HelloBooks is not affiliated with or endorsed by Amazon or noon.

Start automating your books today

Free Plan with full access to the AI accountant — no credit card, no time limit.

Subscribe to our newsletter

Stay up to date with the latest news and announcements. No credit card required.

By subscribing, you agree to our Privacy Policy.