Build revenue from drivers
Avoid typing a single growth percentage. Write down what produces revenue and budget each driver: covers per day for a restaurant, billable hours for a consultancy, units per month for a distributor. Allow for seasonality: summer months and Ramadan change trading patterns for many UAE businesses, and the cooler months often bring more events and tourism.
- Revenue lines: driver × price, per month
- Seasonality adjustments, by month
- New contracts or outlets, from the month they start
- Collections timing, to link the budget to the cash forecast