| Who it is sold to now | Indian SMBs directly, plus CA firms through the free Partner Program | Enterprise and mid-market — the India site cites "1000+ enterprise clients" and enterprise-wide operational leverage. A May 2025 exec interview still frames the market as MSMEs across India, GCC and Southeast Asia |
|---|
| Published pricing | Yes, in full: Free forever; Pro ₹499/mo or ₹4,999/yr; Business ₹1,999/mo or ₹19,999/yr, plus published prices for eight regions | No. The pricing page shows no price list and the India pricing URL 404s. Contact sales only |
|---|
| What third parties claim | Directory listings match the vendor page | Four mutually contradictory legacy figures — ₹11,999/yr (Techjockey), $61/yr (SoftwareSuggest), $11.99–$35.99/mo (G2, stamped Oct 2024), $18.99–$43.49/mo (TrustRadius), from $9.99/mo (Capterra) |
|---|
| Free plan | Free forever, no credit card, uncapped by turnover in India — unlimited invoices, bills, quotes and POs, full core reports, mobile app, 2 users, 2,500 AI credits/month | Not verified. Only Capterra claims a free version; the vendor is silent. A free trial is claimed by several directories |
|---|
| Double-entry general ledger | Yes — chart of accounts, journals, trial balance, IFRS and GAAP compliant reports | Yes, but thinly documented — the legacy accounting page mentions chart of accounts and tax ledgers but not journals, trial balance or the double-entry method |
|---|
| What reviewers say about the ledger | Conventional double-entry that a Tally- or QuickBooks-trained accountant will recognise immediately | Two independent platforms flag it — SoftwareSuggest cons say "General Ledger functionality needs improvement" and a Techjockey reviewer says "general ledger has to improve" |
|---|
| GSP status | Files through Fynamics, a GSTN-authorized GSP | HostBooks is itself a GSTN-authorized GST Suvidha Provider — confirmed on its own GSP page and a 2019 PR Newswire India release. The strongest GST credential in this comparison set |
|---|
| What it files | GSTR-1, 3B and 9 through the GSP, with GSTR-2B and IMS reconciliation, ITC matching and multi-GSTIN switching | Not documented. The current GSP page says only that customers "manage their GST compliance in one place" — which specific returns are filed is unstated |
|---|
| E-invoicing & e-way bills | IRN and QR through the IRP; e-way bills through the NIC portal — included from Pro at ₹499/mo | E-way bill generation is credited by Techjockey; e-invoicing is claimed by SoftwareSuggest but not confirmed on the vendor GSP page |
|---|
| AI capability | AI categorization at 95%+ accuracy, OCR line extraction, Munimji assistant with 60+ tools, WhatsApp bookkeeping with voice notes, AI payables, AI calling for AR, CFO agent, AI analysis on every report | HB Zeno is the centre of the company positioning and was rolled out during 2023–24, so treat it as shipped. The roadmap — conversational ERP and "zero-click workflows" — is announced only |
|---|
| Payroll | India payroll (PF, ESI, PT, TDS) runs through HelloTime, a sibling product | A module inside HB Cloud 360, not a separate product. TDS filing is credited by directories; PF and ESI handling not verified |
|---|
| Tally | Coexists — import keeps every voucher number and the connector keeps pushing to Tally 6.2 | No Tally integration, import, export or replacement positioning found. Advertised integrations are Oracle, Shopify, Salesforce and Stripe |
|---|
| Mobile | Full iOS and Android apps on every plan, including Free | Directories list mobile platforms, but the most consistent reviewer complaint is that it is not mobile-friendly — three separate Techjockey reviews in July 2024 say so |
|---|
| Inventory & operations | Item master, BOM, FIFO/LIFO/weighted-average valuation, GRN, multi-warehouse, POS, restaurant and manufacturing — included from Pro | Inventory and procurement are core ERP modules; manufacturing and retail-chain POS are sold as vertical solutions. Tier requirements are unpublished because tiers are unpublished |
|---|
| Public developer API | API access from Pro at ₹499/mo, BI connector, plus a public read-only MCP server | Not verified — no public API documentation found. It operates GSP APIs, which is a different thing |
|---|
| Getting your data out | CSV and Excel import/export throughout, plus a migration path with dry-run preview and one-click rollback | Not verified — no documented export path found |
|---|
| Independent ratings | Newer product with a smaller review base — judge us on the free plan rather than review volume | Techjockey 4.3/5 (29) for HostBooks Accounting; SoftwareSuggest 4.3/5 (8); Capterra 4.8/5 (5); G2 4.3/5 |
|---|