A white-label AI bookkeeping agent working under your firm’s brand

Take a Business Bay interior fit-out company. In the morning, the owner uploads twelve supplier bills, three of them in Arabic. The agent reads each one, extracts the TRN, amount and VAT, and proposes accounts such as materials, subcontractors and site costs. In the afternoon, the bookkeeper uploads last month’s ADCB statement as a PDF and the agent proposes matches against open invoices and bills.

By evening the owner asks, in plain English, “how much do Al Noor Interiors still owe me?”, and gets an answer from the ledger. Your bookkeeper then reviews the proposals, corrects two account choices and approves the rest.

The agent captures and posts bills as drafts, drafts invoices and recurring invoices, matches statement uploads, prepares VAT 201 figures from the ledger and answers questions about the books. Payment reminders can go to customers by email or WhatsApp.

It does not file anything with the FTA, decide tax positions or replace your firm’s professional judgement. Postings can require approval, and on the Business plan the audit log records who approved what. That clear division is what lets a firm put its own name on the result.

• Reads Arabic and English bills and receipts
• Suggests account and VAT treatment for each line
• Matches PDF, CSV or Excel statement lines from any UAE bank
• Answers questions such as “what did we spend on fuel last quarter?”

Firms can ask for AI categorisation rules for particular client groups, for example always treating Talabat and Deliveroo commissions as a specific expense for restaurant clients. Request rules like these, along with approval workflows or report packs, at /book-a-demo or hello@hellobooks.ai. Scope and timing are agreed per request.

One flat license covers your brand, unlimited staff and the firm console. Your clients stay on published HelloBooks plans, and your firm gets 20% off each one. Founding firms go live first on a firm subdomain; your own domain and email from your domain follow at full launch.