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Free Accounting for Etsy and Marketplace Sellers | HelloBooks Free bookkeeping for Etsy and marketplace sellers: record payouts, fees, supplies and shipping in one ledger with a live bank feed and a P&L. $0, no credit card.

Free accounting for Etsy sellers, free bookkeeping for marketplace sellers, handmade shop bookkeeping free, United States.

Free Plan · Marketplace sellers

Free accounting for Etsy and marketplace sellers

Marketplace payouts arrive net of fees, and supplies come from a dozen places. HelloBooks Free gives you one ledger for all of it at $0/mo, with a live bank feed and a monthly P&L.

Free Plan with unlimited invoices, bills & quotes — no credit card.

What you record, and how

Payouts land in your bank account and arrive through the live bank feed. Record the marketplace’s fees and your supplies, packaging and postage as expenses, so the P&L shows your profit rather than your gross sales.

HelloBooks does not connect to Etsy or other marketplaces directly. You enter the fee totals from each payout statement yourself, which takes a few minutes a month.

On the Free Plan

Free leaves the ledger uncapped. Here is what is included:

  • Unlimited invoices, bills and quotes
  • Unlimited email payment reminders
  • 1 live bank feed through Plaid, plus 2 manual bank or card accounts
  • 2 users
  • Free AI credits to get started (upgrade for more)
  • AP/AR aging, P&L, balance sheet and cash flow reports
  • iOS and Android app

When you need more

Free includes 1 live bank feed, 2 users and free AI credits to get started. Data export, recurring invoices and multi-currency are on paid plans, and invoices sent from Free carry a small “Powered by HelloBooks” badge. Starter is $14.99/mo; Pro is $39.99/mo.

How teams use HelloBooks

What HelloBooks does for businesses like yours

“AI categorizes every transaction automatically and learns from your corrections, so a small team keeps clean books without spending evenings on manual data entry.”
Small business · US
“For a practice managing dozens of client books, automated reconciliation turns a full day of matching into a background task — review the AI matches, approve, and move on.”
Accounting practice · US
“Snap a receipt on your phone and the AI reads, categorizes, and files it — bookkeeping stays current even for people who would rather not think about numbers.”
Freelancer · mobile-first

Illustrative scenarios describing what the product does for each business type — not attributed customer reviews.

FAQ

Frequently asked questions

Does HelloBooks sync with Etsy?
No. There is no marketplace integration. Payouts reach you through your bank feed, and you record fees from the payout statement.
Can I track supplies and shipping?
Yes. Categorize them as expenses from the bank feed, or enter supplier bills.
Are quotes, invoices and bills limited on Free?
No. Quotes, invoices and bills are unlimited on Free, and so are email payment reminders.
Is it really free, and do I need a credit card?
Yes, it is a permanent $0 plan, not a trial. Sign up with an email; no card is collected and there is no end date.
What happens when the free AI credits run out?
Free includes free AI credits to get started. When they run out you can upgrade for more AI credits or keep categorizing by hand; paid plans can also top up with a credit pack. Invoices, bills, reports and your bank feed keep working either way.

Start automating your books today

Free Plan with full access to the AI accountant — no credit card, no time limit.

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    Free Accounting for Etsy and Marketplace Sellers | HelloBooks