UK · Pricing in GBP
All prices in pounds sterling. HMRC Making Tax Digital VAT submission, all four VAT schemes, £90k threshold tracker, UK bank feeds via Open Banking. Free Plan needs no credit card.
Everything you need to start — no credit card
Free · no credit card
AI-powered automation for growing businesses
Billed monthly
Heavier ops + analytics for multi-entity & inventory-led businesses
Billed monthly
Prices are shown in GBP for comparison. Billing is processed in US dollars at our US list price, so the amount debited will differ from the figure above and will vary with your card's exchange rate.
Every row comes straight from the plan cards above. Hover or tap the for what a feature does.
| Features | Free£0/moStart free | Pro£14.99/moChoose | Business£59.99/moChoose |
|---|---|---|---|
| AI credits to get startedOne credit wallet powers OCR, auto-categorisation, bank matching, reconciliation and the AI chatbot. Free: upgrade for more. Paid plans can also top up with credit packs. | Free AI credits included | 15,000 | 50,000 |
| UsersPeople who can sign in to your company. From Pro, users are unlimited, so there is no per-seat fee. | 2 | Unlimited | Unlimited |
| Live bank feedsAutomated bank or card connections that sync transactions for you. Bank accounts you keep by hand are separate and do not count. | 1 | Unlimited | Unlimited |
| AI auto-categorisationThe AI codes bank and card transactions to the right account. Free includes free AI credits to get started; paid plans remove the cap. | With free AI credits | Included | Included |
| AI analysis & comparative view on reportsAI commentary and period-over-period comparison built into every report. | Not included on Free | Included on Pro | Included on Business |
| Unlimited email payment remindersAutomatic reminders for overdue invoices, sent by email. | Included on Free | Included on Pro | Included on Business |
| Recurring invoicesSchedule repeat invoices that go out on their own. | Not included on Free | Included on Pro | Included on Business |
| Recurring bills & approvalsSchedule repeat bills, and route bills for approval before they are paid. | Not included on Free | Included on Pro | Included on Business |
| Multi-currency with auto FXInvoice and pay in other currencies, with exchange gains and losses calculated automatically. | Not included on Free | Included on Pro | Included on Business |
| P&L, balance sheet, cash flow & AP/AR agingThe core financial statements and who-owes-whom reports. | Included on Free | Included on Pro | Included on Business |
| Export to ExcelDownload reports as spreadsheets. | Not included on Free | Included on Pro | Included on Business |
| Cohort, retention & CFO analyticsDeeper analysis of customers, retention and business performance. | Not included on Free | Not included on Pro | Included on Business |
| Advanced inventory: lot/batch + multi-warehouseTrack stock by lot or batch and allocate it across warehouses. | Not included on Free | Not included on Pro | Included on Business |
| Multi-entity managementRun more than one company from one login. | Not included on Free | Not included on Pro | Included on Business |
| Audit log + advanced role-based accessA full record of who changed what, with fine-grained permissions. | Not included on Free | Not included on Pro | Included on Business |
| Sandbox environmentA safe copy to test changes before they touch live books. | Not included on Free | Not included on Pro | Included on Business |
| API accessBuild your own integrations on top of HelloBooks. | Not included on Free | Not included on Pro | Included on Business |
| Full mobile app (iOS & Android)Run your books from your phone. | Included on Free | Included on Pro | Included on Business |
| Remove "Powered by HelloBooks" badgeFree-plan invoices carry a small "Powered by HelloBooks" badge. Pro and above can remove it. | Not included on Free | Included on Pro | Included on Business |
| Priority email supportYour emails go to the front of the queue. | Not included on Free | Included on Pro | Included on Business |
| Dedicated success managerOne named person who knows your account. | Not included on Free | Not included on Pro | Included on Business |
Add-ons
Top up any paid plan with a one-time credit pack. One wallet powers OCR, categorisation, matching, reconciliation and the chatbot — and packs never expire while your account is active.
Boost
5,000
credits
£3.99
£0.80/1,000 credits
Power
15,000
credits
£10.49
£0.70/1,000 credits
Mega
50,000
credits
£23.99
£0.48/1,000 credits
Ultra
150,000
credits
£55.99
£0.37/1,000 credits
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For accountants & bookkeepers
The Partner Program is free to join. You resell the standard plans above to your clients and earn a wholesale discount that grows with your book — no subscription, no client limit.
What you pay for each client's plan at every status — the number you quote from, not just the percentage.
| Status | Discount | Pro / mo | Business / mo |
|---|---|---|---|
| Bronze | 5% | £14.24 | £56.99 |
| Silver | 10% | £13.49 | £53.99 |
| Gold | 15% | £12.74 | £50.99 |
| Platinum | 20% | £11.99 | £47.99 |
Status is earned on Partner Points, counted per active client per month:
Twelve Pro clients and three Business clients is 24 points — Gold, and £50.99 on every Business plan you resell.
Apply free — no subscription, no upfront fee, no minimum book size.
Manage every client from one practice dashboard, with bulk AI operations across the whole book.
Bill your clients at whatever you choose; you pay us the wholesale price for their plan.
You keep a Certified Advisor badge and a free listing in the find-an-accountant directory.
The Free Plan is a plan, not a trial: no credit card, no time limit. It includes free AI credits to get started, 2 users, 1 live bank feed and invoices, bills and quotes within 200 transactions/year. When the AI credits run out, the automation pauses and your books carry on. Upgrade to get more AI credits; paid plans can also top up with a credit pack. You are never locked out.
OCR, auto-categorisation, bank matching, reconciliation and the AI chatbot all draw from one credit wallet. Free includes free AI credits to get started, a one-time allowance that does not refill; paid plans include a monthly allocation. On paid plans, credit packs are one-time top-ups that never expire while your account is active.
Monthly plans are billed each month. Annual plans are billed once a year at the annual price shown — about 2 months free compared with paying monthly.
Free, Pro and Business are available in this market. Starter is sold in the US, Kenya and other USD markets. Scale is sold in the US, India, Kenya and other USD markets; coming to Canada, the UK and the UAE once local billing is live.
The Partner Program is free to join. Partners resell standard Pro and Business plans to their clients and earn a wholesale discount from 5% (Bronze) to 20% (Platinum) as their client book grows.
Prices are shown in GBP for comparison. Billing is processed in US dollars at our US list price, so the amount debited will differ from the figure above and will vary with your card's exchange rate.
Free Plan, no credit card. MTD VAT submission to HMRC built in.