1. HMRC MTD VAT native — and MTD ITSA roadmap-ready
HelloBooks ships HMRC Making Tax Digital VAT submission, all 4 VAT schemes (Standard, Cash, Flat Rate, Annual), and the £90k threshold tracker. MTD ITSA support is on the roadmap for the 2026 expansion. QuickBooks UK has MTD VAT but locks tax planning features behind higher tiers.
2. Unlimited users at flat £ pricing — no per-seat tax
After the January 2026 price rise, QuickBooks UK Simple Start is £14/mo for 1 user, Essentials £28, Plus £50 (up ~47%), Advanced £82 (verified 2026-06-09). HelloBooks Pro is flat £ pricing with unlimited users — invite your accountant, bookkeeper, and team at no per-seat cost. See /uk/pricing for the exact GBP figure.
3. AI never costs more than QuickBooks
QuickBooks bundles only a basic assistant and reserves its deeper AI automation for the higher tiers it just made pricier. HelloBooks is AI-native on every plan — roughly 3,000 AI categorizations a month on Pro, so a typical UK SMB never tops up and AI never pushes the bill past QuickBooks.
4. AI bookkeeping vs bank rules
QuickBooks UK adds AI to its US-first ledger. HelloBooks is AI-native — auto-categorization, anomaly detection, OCR bill capture all work from day one without rule-writing. Especially valuable for CIS contractors and trades businesses with high-volume small transactions.
5. CIS for construction + UK Open Banking
Native CIS deduction calculation for construction subcontractors. Open Banking PSD2-compliant bank feeds for major UK banks. No Yodlee dependency.
6. UK + India + US + AU + CA in one platform
If you have UK operations plus a US subsidiary, an Indian back-office, or an AU client base, HelloBooks runs all five jurisdictions from one chart of accounts. QuickBooks UK is UK-first; QuickBooks USA is US-first — and they don't talk to each other natively.