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HelloBooks.ai is startup accounting software built for pre-seed, seed, and Series-A founders who need investor-grade books from day one without hiring a CFO. Unlike generic bookkeeping tools that produce a P&L weeks after month-end, our startup-focused platform shows live cash position, monthly gross and net burn, runway projection against milestone timeline, and burn-by-category breakdown the same morning a founder opens the dashboard — and lets the same founder toggle base, optimistic, and pessimistic scenarios when investor questions land at 11pm. Budget-versus-actual variance at department level, recurring SaaS subscription tracking with renewal calendar and cost-per-seat, and AI alerts on low-usage subscriptions help cut the small leaks that compound through a 18-month runway.
For SaaS and subscription startups, HelloBooks computes the revenue metrics investors actually ask about — MRR and ARR, gross and net revenue retention, churn by cohort, LTV-to-CAC, and plan-mix breakdown — and ties them back to deferred-revenue accounting under ASC 606 / Ind-AS 115 so the same numbers reconcile to the audited GL. Bank feeds via Plaid for US-incorporated Delaware C-corps and direct bank feeds for Indian private limited entities make daily reconciliation a non-event; AI categorization handles Stripe and Razorpay payouts to the right Undeposited Funds clearing account, posts AWS / GCP / SaaS-vendor spend to the correct category, and surfaces unusual transactions before they pollute the next investor update. For Indian startups, GST output, TDS on contractor payments, and ESOP perquisite computation are wired in; for US startups, R&D credit qualification under section 174, 1099-NEC for contractors, and Delaware franchise tax tracking are handled.
What makes HelloBooks different from QuickBooks, Xero, or a fractional-CFO spreadsheet stack for early-stage startups is the cap-table and funding-round depth that lives inside the books: round history with valuation waterfall, investor matrix, dilution timeline, ESOP vesting schedules, and fully-diluted ownership chart, all generating one-click investor reports with MRR, burn, runway, and financial highlights as a PDF that ships to the investor update list. Founders get a tool that grows from pre-seed bookkeeping into Series-A and Series-B investor reporting without migration, audit-ready from the first 409A and Ind-AS valuation onward.
Startups & Early-Stage
Accounting That Speaks Your Language.
From runway and burn rate to funding rounds, cap table, investor reports, MRR and churn, subscription spend, and compliance — HelloBooks gives founders one place to see the numbers that matter and stay investor-ready.
Runway, Burn Rate & Scenario Planner
Track cash runway and monthly burn with projection charts, milestone timeline, and scenario toggles (base / optimistic / pessimistic). Break down burn by category, compare budget vs actual, and model break-even with interactive sliders and multi-scenario comparison.
Runway Tracker
Cash projection chart, monthly burn trend, milestone timeline.
Burn Rate Dashboard
Gross & net burn, category donut, budget vs actual, department breakdown.
Scenario Planner
Interactive sliders, 3-scenario compare, break-even chart, 18‑month projection.
Funding Rounds, Cap Table & Investor Reports
Log round history with valuation waterfall and investor matrix. Maintain cap table with ownership chart, shareholder table, ESOP vesting schedule, and dilution modeler. Generate investor reports with MRR, burn, runway, and financial highlights; export to PDF or email.
Funding Rounds
Round timeline, valuation waterfall, investor matrix, terms summary.
Cap Table
Ownership donut, shareholder table, ESOP vesting, fully diluted view.
Investor Reports
AI Analysis + Comparative View on every standard report, custom period, PDF/email export.
Revenue Metrics & Subscription Tracker
Track MRR/ARR, churn, LTV/CAC, cohort retention, and plan mix with trend charts and waterfall. Manage SaaS subscriptions: active list, renewal calendar, spend by category, cost-per-seat, and alerts for low usage or expiring trials so you can optimize spend.
Revenue Metrics
MRR/ARR trend, churn analysis, LTV/CAC, cohort grid, plan mix.
Subscription Tracker
Active subscriptions, renewal calendar, vendor spend donut, alerts.
Team Costs, Expense Claims & Compliance Tracker
Track headcount and compensation with department breakdown and hiring plan impact. Run expense claims through approval workflow with category breakdown and policy limits. Keep filings and audit readiness in one place with a compliance checklist, calendar view, and overdue alerts.
Team Costs
Headcount waterfall, dept cost split, per-employee table, contractor vs FTE.
Expense Claims
Workflow pipeline, approval queue, category breakdown, policy limits.
Compliance Tracker
Checklist table, audit readiness, calendar view, overdue alert banner.
One Platform for Runway to Compliance
Financials
Runway, burn rate, and scenario planner with break-even.
Funding & Equity
Rounds, cap table, ESOP, and investor reports.
Revenue & Subscriptions
MRR, churn, LTV/CAC, and SaaS spend tracking.
Operations & Compliance
Team costs, expense claims, and filing checklist.
General FAQs
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