Comparison · Last updated 2026-06-09

HelloBooks vs Double: an AI ledger your firm owns vs a month-end close layer that sits on top of QuickBooks

Double (formerly Keeper, rebranded October 2025) is practice-management and month-end close software for accounting and bookkeeping firms — transaction review, client queries, receipt management, AI bank feeds, and AI financial summaries — with two-way sync into each client’s QuickBooks Online or Xero. It is priced per connected client, roughly $10–$50/month across its Core, Plus, and Scale tiers, with unlimited team members.

The catch is that Double is a layer, not a ledger. Your client still pays for QuickBooks Online or Xero underneath (often $38+/client/month), so the firm pays Double on top of the accounting subscription it is reviewing — two bills per client.

HelloBooks is the ledger and the AI in one. The free-to-join HelloBooks Partner Program lets firms run every client on a full double-entry general ledger — clients sit on standard Pro or Business plans and the firm earns a wholesale discount (Bronze 5% → Platinum 20%) as its book grows — so you replace the QuickBooks bill instead of stacking a review tool on top of it.

Researched & written by the HelloBooks editorial team. Checked against Double's public pricing and docs on 2026-06-09 · how we compare.

Scorecard: how they stack up

An at-a-glance rating on the criteria that decide an accounting-software purchase. Ratings reflect verifiable facts — not an invented score. See how we compare.

HelloBooks rates strong on 5 of 6 buyer criteria

HelloBooks vs Double — criteria scorecard
Criterion	HelloBooks	Double
Price & value	Strong	Partial
AI automation	Strong	Partial
Free tier & limits	Strong	Not offered
Migration & lock-in	Strong	Partial
Users & collaboration	Strong	Strong
Support & reliability	Partial	Partial

Side-by-side feature comparison

Where a value is shown as “—”, the feature was not verified at review time. See Double's site for the latest specifics. No paid placements — how we compare.

HelloBooks vs Double— feature-by-feature comparison
Feature	HelloBooks	Double
Product model	AI bookkeeping software that is the ledger of record	Close-and-review layer firms run on top of the client’s ledger
Runs on	HelloBooks is the general ledger — nothing else required	QuickBooks Online or Xero (Double two-way-syncs into them)
Underlying subscription	None — no separate accounting bill underneath	Client keeps paying for QuickBooks Online / Xero (~$38+/client/mo)
Per-client price	Partner Program: free to join — clients on standard Pro ($9.99/mo) or Business ($39.99/mo) with a 5%–20% wholesale discount for the firm	Roughly $10–$50/client/mo across Core / Plus / Scale — verify on doublehq.com
Free plan	Yes — free forever, 2,500 AI credits, unlimited invoices	No free plan — paid per connected client
Two-way sync with QuickBooks Online	Built-in two-way QuickBooks USA sync	Yes — two-way sync into QBO and Xero is Double’s core
AI automation	AI categorization (95%+), OCR, reconciliation, anomaly detection on your ledger	AI bank feeds + AI financial summaries layered on the synced ledger
Month-end close & review	Built-in review queues, reconciliation, and anomaly flags	Core strength — transaction review, client queries, close checklist
Receipt capture	OCR bill & receipt capture on every plan	Receipt management on Plus and Scale tiers
Target customer	Accounting firms, SMBs, startups, ecommerce, finance teams	Accounting and bookkeeping firms managing client books
Multi-client dashboard	Yes — Partner Program multi-client dashboard	Yes — per-client workspaces, unlimited team members
White-label / co-brand	White-label option + co-branded landing page on the Partner Program	Branded client portal; no full ledger to white-label

When to choose HelloBooks

You want to stop paying twice per client — replace the QuickBooks/Xero subscription rather than stack a review tool on top of it.
You want one predictable software bill per client — standard Pro or Business — with a wholesale discount (5%–20%) across your whole book of clients.
You want your firm to own the general ledger and export it anytime, not just review books that live in someone else’s file.
You want AI categorization, OCR, reconciliation, and anomaly detection doing the close — not just summarizing a ledger a human still maintains.

When to choose Double

Your clients are already standardized on QuickBooks Online or Xero and you do not want to move them off that ledger.
You want a dedicated month-end close and transaction-review workflow — client queries, checklists, and AI financial summaries — sitting on top of the books they already keep.
You value a mature practice-management surface built specifically around the bookkeeping firm’s review process.
You are comfortable paying Double per client in addition to the underlying QuickBooks/Xero subscription.

Frequently asked questions

What is the main difference between HelloBooks and Double?

Double is a month-end close and review layer: it two-way-syncs on top of each client’s QuickBooks Online or Xero file so your firm can review transactions, chase queries, and generate AI financial summaries. It does not replace the ledger. HelloBooks is the ledger — a full double-entry general ledger with AI doing categorization, OCR, reconciliation, and anomaly detection. With HelloBooks your firm owns the books; with Double you review books that live in QuickBooks or Xero.

Do my clients still need QuickBooks or Xero with Double?

Yes. Double works by syncing into QuickBooks Online or Xero, so each client keeps paying for that accounting subscription underneath Double. That means two bills per client — Double’s per-client fee plus the QuickBooks/Xero fee. With the HelloBooks Partner Program there is nothing underneath: HelloBooks is the ledger, billed once per client as a standard Pro or Business subscription (with a wholesale discount for the firm).

Is HelloBooks cheaper than Double?

For a firm, usually much cheaper once you count the whole stack. Double runs roughly $10–$50 per connected client per month (Core to Scale) on top of the QuickBooks Online or Xero subscription each client still needs. With HelloBooks, each client runs on standard Pro ($9.99/mo) or Business ($39.99/mo), the Partner Program is free to join with a 5%–20% wholesale discount, and there is no separate ledger bill underneath. Verify Double’s current per-client tiers on doublehq.com before deciding.

Is Double a general ledger?

No. Double is a practice-management and close layer — the ledger of record stays in QuickBooks Online or Xero, and Double syncs corrections back into it. HelloBooks is itself the general ledger: chart of accounts, journals, financial statements, and audit trail all live in HelloBooks and are exportable anytime.

Can my firm white-label HelloBooks like a practice tool?

Yes. The HelloBooks Partner Program includes a white-label option, a co-branded landing page, a multi-client dashboard, bulk AI operations, and a wholesale reseller discount — so you can run your whole book of clients on one AI ledger under your own brand, rather than reviewing books that sit in a third-party file.

Can I migrate clients from Double plus QuickBooks to HelloBooks?

Yes. Because the underlying ledger is QuickBooks Online or Xero, you migrate each client with the HelloBooks guided QuickBooks USA import — chart of accounts, customers, vendors, and history — then retire both the QuickBooks subscription and the Double review layer on top of it.

Migrating from Double?

HelloBooks supports CSV import for chart of accounts, customers, vendors, items, invoices, and bills. For QuickBooks Online, we offer a built-in two-way sync. For other platforms, our migration team can assist with a structured cutover.

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