1. Xero is AU's home turf — the difference is price and compliance breadth
Honest concession: Xero dominates Australia with the largest advisor network and a mature BAS / STP workflow, and since Xerocon London on 8 July 2026 it also ships JAX, its own agentic AI platform. HelloBooks Pro is a fraction of the cost of Xero Grow (A$78/mo, verified 2026-07-22) with unlimited features.