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HelloBooks.ai is Amazon seller accounting software built for the messy reality of multi-marketplace selling — Amazon FBA and FBM, Flipkart, Meesho, Shopify, and direct D2C all stitched into one set of books. Unlike generic accounting tools that treat a settlement deposit as a single line of revenue, our ecommerce bookkeeping platform decomposes each Amazon settlement file into GMV, commission, FBA fulfilment fees, storage fees, advertising spend, refunds, reserves, and TCS / sales-tax withheld, then posts each component to the right ledger account so true marketplace profitability shows up on day one, not after a quarter of cleanup.
On the operational side, HelloBooks reconciles every Amazon and Flipkart payout against bank credits via Plaid for US sellers or direct bank feeds for Indian sellers, surfaces SKU-level COGS using landed-cost inventory valuation, and flags loss-making ASINs once returns, ad spend, and fee percentages are factored in. For Indian Amazon sellers, GSTR-2B input tax credit matching, GSTR-1 reconciliation against marketplace reports, TCS credit utilisation under section 52, and inter-state e-way bill tracking are wired in. For US sellers, sales-tax nexus by state, Amazon's marketplace facilitator collection vs your direct-sale liability, and 1099-K reconciliation are handled automatically by AI categorization that knows the difference between a Stripe payout, an Amazon settlement, and an FBA reimbursement.
What makes HelloBooks different from QuickBooks, Xero, or A2X for Amazon sellers is the depth of the channel-level analytics: true unit economics per SKU after returns and ad spend, RoAS by campaign, ad-cost-to-sales ratio against your gross margin, return-rate trending by ASIN, and AI alerts the moment a previously profitable SKU slips below break-even because ad spend climbed or fee structure changed. Multi-marketplace sellers get a consolidated rollup across Amazon US, Amazon India, Flipkart, Meesho, and Shopify with the ability to drill into any single channel or SKU, plus QuickBooks 2-way sync for sellers who still need to export a clean GL to their existing books.
Accounting That Understands
Marketplaces, Returns & Fees
See true profitability after returns, fees, ads and TCS. HelloBooks.ai connects marketplaces, inventory and GST so e‑commerce sellers can scale with clean books.
Built for Every E‑commerce Seller
From single‑brand D2C stores to multi‑marketplace aggregators — one accounting brain for your entire e‑commerce stack.
Amazon / Flipkart Sellers
D2C & Shopify Brands
Multi‑Marketplace Aggregators
E‑commerce Accounting Firms
Lifestyle & Fashion Sellers
Multi‑Channel Command Center
See Amazon, Flipkart, Meesho, Shopify and your own site in one place. Live GMV, orders, returns, channel health, GST/TCS and cash flow for founders and finance teams.
- Live GMV, orders and returns by channel
- Channel health and fee impact at a glance
- GST/TCS, inventory health and cash‑flow widgets
- AI insights across SKUs, channels and seasons
Marketplace Finance & Settlements
Track settlements from Amazon, Flipkart, Meesho and Shopify with full fee breakdown. Reconcile payouts to bank, post journal entries and understand true take‑home.
- Settlement dashboard by channel and period
- Commission, FBA, ads and other fee analysis
- Pending vs reconciled payouts and cash due
- Import settlement CSV and auto‑post entries
True P&L & SKU Profitability
See true profitability after returns, fees, ads, TCS and landed cost. Drill down by channel, SKU and month with an e‑commerce‑specific P&L engine.
- True P&L by channel, SKU and month
- Margin, ROAS, return rate and fee %
- Waterfall and unit economics for each SKU
- AI insights on loss‑making channels and SKUs
Inventory & Supply Chain Health
Track stock, aging, batches, write‑downs and days of cover for every SKU. Connect purchase orders, vendors and landed cost to real inventory value.
- WMAC vs FIFO valuation and write‑down candidates
- Aging buckets, slow movers and days of cover
- Batch ledger tied to POs and landed cost
- Channel split and inventory value by category
GST, TCS & SKU Compliance
Automate GSTR‑2B/3B, TCS credit, advance tax and SKU‑wise compliance. See where ITC is blocked, TCS is reclaimable and which SKUs create GST risk.
- GSTR‑2B vs books reconciliation with ITC risk
- GSTR‑3B workflow and TCS credit utilisation
- Advance tax planner for marketplace sellers
- Compliance score and high‑risk vendor alerts
General FAQs
Close the Gap Between Marketplaces and Books
Track GMV, fees, returns, GST and inventory in one place. Discover how HelloBooks.ai can clean up your e‑commerce accounting and protect your margins.