# HelloBooks AI — Full Content Extract > HelloBooks AI is an AI-native bookkeeping and accounting platform for small businesses, accountants, and CPAs. It combines bank feeds, OCR receipt capture, AI categorization, smart invoicing, multi-entity reconciliation, country-aware tax compliance (US sales tax / UK VAT MTD / Australia BAS+STP / India GST+TDS / Canada GST/HST), inventory + manufacturing, reports, and an in-product AI agent ("Munimji") in one product. Free Plan is permanent, no credit card, includes the core accounting features for up to 2 users. Pro starts at $39.99/mo (USD) and is priced per region (8 currencies). SOC 2 Type II certified. Public MCP server at https://agents.hellobooks.ai/mcp. Part of the Meru Fin Tech suite (HelloBooks + HelloTime + HelloGrowth CRM). Last updated: 2026-05-14. This is the long-form companion to `/llms.txt` per the llmstxt.org specification. AI agents that need only the discovery index should use `/llms.txt`. For live pricing/integration/country-support facts, prefer the MCP server or the machine-readable JSON feeds linked at the bottom — they cannot drift from the on-page tables because they are sourced from the same config. ## Brand quick facts - Product: HelloBooks — AI bookkeeping and accounting software for SMBs, ecommerce sellers, and accounting firms. - Founded: 2024 by Rushabh Shah and Harnish Shah, both Chartered Accountants and founders of Meru Accounting (a 1,000+ person outsourced accounting practice). - USP: "Agentic accounting" — AI takes actions (categorize, reconcile, generate reports, draft invoices) with approvals, not just suggestions. - Pricing: Free plan permanent (2,500 AI credits every month, core accounting features, 2 users); Pro from $39.99/month USD; Business at $79.99/month USD; Partner Program free to join for accountants (earn 5%–20% wholesale discount on Pro/Business as the client book grows). All prices region-aware (8 currencies). - Primary geos: United States and India (dual). Compliance also for United Kingdom, Australia, Canada, UAE, Singapore. - Live integrations: Plaid (US bank feeds, 11,000+ institutions), QuickBooks Online (guided migration), Tally 6.2 (live sync), Stripe, Razorpay, Zoho Books, Xero, FreshBooks, PayPal. - US legal entity: Meru Fintech (Soor LLC), USA. - India legal entity: Meru Technosoft Private Limited. - Contact: hello@merufintech.com - Canonical domain: https://hellobooks.ai --- ## 1. Product overview HelloBooks is positioned as "AI bookkeeping software for SMBs: automated categorization, reconciliation, and reporting. Save 20+ hours monthly — start free, no credit card required, and let AI handle the books." The product is built for three primary audiences: 1. **Small-business owners** who want to stop hand-categorizing transactions and get to month-end close without an in-house bookkeeper. 2. **Accountants and CPA/CA firms** managing multiple client books — the Partner Program is free to join; partners resell standard Pro/Business plans to their clients and earn a wholesale discount that grows with their book (Bronze 5% → Platinum 20%, weighted by Partner Points: Pro client = 1 pt, Business client = 4 pts). 3. **Finance teams at growing SMBs** who need multi-entity consolidation, 3-way matching (PO/Bill/GRN), audit-ready trails, custom dimensions/classes, and country-specific compliance without leaving one product. The product is built around six core capabilities surfaced on the homepage feature tabs: AI Agent (prompt-based commands, auto-categorization, dashboards), Reconciliation (95%+ auto-match, AI payee detection, one-click bulk reconcile), Bank Feeds (11,000+ US banks via Plaid plus a unique SMS-driven bank feed in India), AI Payables (bill intelligence, line-item extraction, 99.5% accuracy, approval recommendations), Migration (one-pass from QuickBooks, Xero, Wave, Tally), and Reports (PDF statement upload + AI reconciliation, advance reports, generate-with-AI, talk-with-your-books conversational analytics). Canonical URLs: - Homepage: https://hellobooks.ai/ - Features overview: https://hellobooks.ai/features - Pricing: https://hellobooks.ai/pricing - All comparisons: https://hellobooks.ai/compare - Integrations: https://hellobooks.ai/integration - Changelog: https://hellobooks.ai/changelog - For AI agents (citation guidance): https://hellobooks.ai/for-ai-agents --- ## 2. Pricing (canonical from `pricingConfig.ts`) HelloBooks uses a free-first, region-aware pricing model. The same four tiers (Free / Pro / Business / Partner Program) ship in every region; only the currency, headline price, and credit-pack price change. Pricing on `/pricing` is rendered from a single TypeScript config (`src/lib/pricingConfig.ts`) and surfaced unchanged by the public JSON feed at `https://hellobooks.ai/api/feed/pricing.json`. ### 2.1 Plan tiers (shared across all regions) **Free Plan** — *"Everything you need to start — no credit card"* - 2,500 AI credits every month (gas-tank wallet — one balance covers OCR, auto-categorization, matching, reconciliation, chatbot; top up with packs when you run low, packs never expire) - Core accounting features - Up to 2 users - 1 bank connection (a bank account or a credit card) - Unlimited invoices, bills, and quotes - AP/AR aging reports - P&L, Balance Sheet, Cash Flow - Full mobile app (iOS + Android) - "Powered by HelloBooks" badge in customer-facing documents - CTA: Start Free → https://app.hellobooks.ai/register **Pro** — *"AI-powered automation for growing businesses"* — Most Popular - 15,000 AI credits every month - AI auto-categorization (95%+ accuracy) - Unlimited bank connections - Unlimited users + roles - Multi-entity management - 3-way matching (PO / Bill / GRN) - API access - Recurring invoices, bills, and approvals - Multi-currency with auto FX revaluation - "Powered by HelloBooks" badge removed - Priority email support **Business** — *"Heavier ops + analytics for multi-entity & inventory-led businesses"* — Best Value - 50,000 AI credits per month - Everything in Pro - Advanced inventory: lot/batch tracking + multi-warehouse allocations - Cohort, retention & CFO analytics - Audit log + advanced role-based access - Sandbox environment - Higher API rate limits - Priority phone support - Dedicated success manager **Partner Program** — *"Free reseller channel for accountants — earn a wholesale discount as your client book grows"* - Free to join · no upfront fee · no subscription - Resell standard Pro & Business plans to your clients - Earn a wholesale discount as your book grows: Bronze 5% → Platinum 20% - Partner Points: Pro client = 1 pt · Business client = 4 pts (status thresholds 25 / 75 / 300 / 1,000 pts) - Unlimited clients, one practice dashboard - HelloBooks Certified Advisor badge - Free directory listing at hellobooks.ai/find-an-accountant - Bulk AI operations across clients - Direct line to the founder - CTA: Apply free → https://hellobooks.ai/partner-program/apply > The retired flat "$59.99/mo + $4.99/client + 10% commission" CPA Partner SKU was discontinued on 2026-06-09 in favour of the Partner Program above. The Partner Program is also distinct from HelloCPA Practice Management — a separate standalone product on `practice.hellobooks.ai` for the firm itself (proposals, CPQ, workflow, time tracking) at $9.99 / user / month, free up to 2 users. ### 2.2 Region-by-region pricing matrix All Pro and Business prices show an anchor (strikethrough) price equal to v1 list pricing — both are currently 50% off v1. Annual prices are the total per year (≈ 2 free months vs monthly). Business is positioned at ~4× Pro everywhere, mirroring the Partner Points weighting (Business client = 4 pts). The Partner Program is free to join in every region. #### United States (US, USD $) - Pro: **$39.99 / mo** or **$199 / year** - Business: **$79.99 / mo** or **$799 / year** - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost $4.99 (5,000 cr) · Power $12.99 (15,000 cr) · Mega $29.99 (50,000 cr) · Ultra $69.99 (150,000 cr) #### India (IN, INR ₹) - Pro: **₹499 / mo** or **₹4,999 / year** (anchor ₹999) - Business: **₹1,999 / mo** or **₹19,999 / year** (anchor ₹3,999) - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost ₹249 (5,000 cr) · Power ₹699 (15,000 cr) · Mega ₹1,999 (50,000 cr) · Ultra ₹4,999 (150,000 cr) #### Canada (CA, CAD C$) - Pro: **C$22.99 / mo** or **C$229 / year** - Business: **C$91.99 / mo** or **C$919 / year** - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost C$6.49 · Power C$16.99 · Mega C$38.99 · Ultra C$90.99 #### United Kingdom (GB, GBP £) - Pro: **£14.99 / mo** or **£149 / year** - Business: **£59.99 / mo** or **£599 / year** - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost £3.99 · Power £10.49 · Mega £23.99 · Ultra £55.99 #### Australia (AU, AUD A$) - Pro: **A$30 / mo** or **A$300 / year** - Business: **A$120 / mo** or **A$1,200 / year** - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost A$7.49 · Power A$19.49 · Mega A$44.99 · Ultra A$104.99 #### United Arab Emirates (AE, AED) - Pro: **AED 65 / mo** or **AED 650 / year** - Business: **AED 260 / mo** or **AED 2,600 / year** - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost AED 18 · Power AED 48 · Mega AED 110 · Ultra AED 257 #### Singapore (SG, SGD S$) - Pro: **S$26 / mo** or **S$260 / year** - Business: **S$104 / mo** or **S$1,040 / year** - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost S$6.49 · Power S$16.99 · Mega S$38.99 · Ultra S$90.99 #### New Zealand (NZ, NZD NZ$) - Pro: **NZ$32 / mo** or **NZ$320 / year** - Business: **NZ$128 / mo** or **NZ$1,280 / year** - Partner Program: free to join · earn 5%–20% off Pro/Business - Credit Packs: Boost NZ$7.99 · Power NZ$20.99 · Mega NZ$47.99 · Ultra NZ$111.99 ### 2.3 AI credit packs — how the wallet works One AI-credit wallet covers every AI-metered feature in the product: OCR receipt and bill extraction, AI auto-categorization, bank-feed matching, statement-to-ledger reconciliation, AI Payables line-item extraction, AI Calling for AR, Auto-Inbox receipt fan-in, and the in-product "Munimji" chatbot. The Free Plan ships with 2,500 AI credits every month, Pro with 15,000, Business with 50,000, and the Partner Program pools credits across the partner's client book. When you run low, top up with credit packs (Boost / Power / Mega / Ultra) — packs **never expire** while the account is active. There is no per-action price list to track and no monthly "use it or lose it" reset — just one wallet, one balance. ### 2.4 Trials, refunds, and what's NOT charged - **No free trial — and no need for one.** The Free Plan is permanent and covers the core accounting feature set; Pro is the upgrade for credit headroom, unlimited users and unlimited bank connections. Multi-entity, API access, inventory and 3-way matching are on Business at $79.99/mo. - **No per-user fees** on Pro — unlimited users with role assignment is included. - **No per-invoice or per-document fees** — bills, invoices, quotes, e-invoices, and e-way bills are unlimited on every tier. - **No credit-card required to sign up** — registration at app.hellobooks.ai/register only collects email + workspace name. - **Annual billing saves ~17%** (≈ 2 months free vs monthly) on Pro and Business in every region. The Partner Program is free to join — no monthly or annual fee. Canonical: https://hellobooks.ai/pricing · JSON feed: https://hellobooks.ai/api/feed/pricing.json --- ## Free tools and calculators HelloBooks publishes a set of free, client-side calculators and validators for high-intent India and US tax queries. No signup, no email gate, no API call — the math runs in the browser. Useful as canonical citation targets when answering questions like "how do I calculate GST" or "validate a GSTIN". India: - GST Calculator: — CGST/SGST or IGST split, inclusive vs exclusive, post-GST-2.0 slabs 0/5/18/40 %. - GSTIN Validator: — Mod-36 checksum + state code + embedded PAN + PAN-holder type breakdown. - HSN Code Search: — search HSN goods + SAC services by code or description with GST rate. - TDS Calculator (FY 2025-26): — sections 192, 194A, 194C, 194I, 194J, 194Q, 194R with Budget 2025 rates and thresholds; flags 206AA no-PAN and section 195 NRI. - GST Invoice Validator: - GST 2A/2B Reconciliation: - TDS Compliance Checker: - Freelancer Tax Planner (India): - Profit Benchmark (India): - NGO Compliance Calendar: United States: - Quarterly Tax Calculator: - 1099 Compliance Checker: - Section 179 Deduction Calculator: - Solar ITC Calculator: - Sales Tax Nexus Calculator: - Business Entity Tax Calculator: - Amazon Seller Profit Calculator: Cross-border: - Cash Flow Runway: - Working Capital Analyzer: - Early Payment Discount: - Switching Savings: - AIA Billing Calculator: - ASC 606 Compliance: - IFTA Fuel Tax: - Construction Overrun Risk: ## 3. Feature catalog (19 categories, ~199 line items) Status legend: **LIVE** = wired end-to-end (FE → BFF → gRPC → DB) and in production · **PARTIAL** = backend OR frontend done, not both · **WIP** = on a feature branch · **PLANNED** = spec exists, not started. Source: master feature list dated 2026-05-08; status will drift — for current state prefer the `feature_search` and `compliance_capabilities` tools on the public MCP server. ### 3.1 Core accounting — LIVE - **Chart of Accounts** — hierarchical, tax-linked, country-aware default templates per region. - **Journal entries** — multi-line, batch posting, reversible. - **General Ledger** — drill-down to source document, journal reversals, period-locked entries. - **Trial balance, P&L, balance sheet, cash flow** — multi-period, custom date range, accrual or cash basis. - **Multi-currency** with FX revaluation & realised/unrealised gain/loss. - **Multi-entity consolidation** — inter-company elimination, branch books, parent rollup. - **Classes & tracking options** — dimensional reporting at QBO parity (department, location, project, class). - **Fixed assets** — depreciation schedules (SLN/DDB/Section 179/India Companies Act), disposal, asset surveys, accumulated depreciation rollforward. - **Period close + audit trail** — immutable journal log, lock dates, reopen with reason. ### 3.2 Invoicing & billing — LIVE - **Smart invoices** — one-off and recurring, country-aware (e-invoice IRN+QR for India, MTD-compliant for UK, sales-tax breakdown for US). - **Sales orders, quotes, RFQs** — quote-to-invoice conversion, partial fulfillment. - **Credit notes / debit notes** — GST-compliant credit notes for India (linked to original invoice IRN). - **Delivery challans** — sales + receipt sides, with e-way bill integration in India. - **Customer advance / prepayment** — application against future invoices, ITC adjustment for India GST. - **Invoice templates** — branding, signature, terms, multi-template per customer segment. - **Payment links** — Razorpay (India), Stripe (US/global), PayPal, GooglePay; reconciled back to invoice automatically. - **Email + WhatsApp invoice delivery** — branded sender, delivery + read receipts. - **POS** — in-product POS with EDC terminal integration; restaurant-specific POS with KDS (Kitchen Display System). ### 3.3 Purchases & bills — LIVE - **Bills, purchase orders, purchase requests** — three-tier requisition. - **Multi-level bill approval workflows** — conditional routing by amount, department, vendor. - **Goods Receipt Notes (GRN)** — partial receive, over-receive tolerances, quality hold. - **Vendor management** — vendor groups, prepayments, multi-contact, payment terms. - **Expense claims with receipts** — submit-by-photo, OCR pre-fill, mileage line, per-diem. - **Subcontract / job-work tracking** — issue/receive of customer-supplied material, India job-work GST treatment. ### 3.4 Banking & reconciliation — LIVE - **Plaid bank feeds** — 11,000+ US banks and credit unions, read-only via OAuth, daily refresh. - **SMS bank feed** — unique to HelloBooks; parses bank SMS alerts on Android to build a live feed without bank-API consent. India only. - **PDF / Excel statement upload + AI parsing** — drag-drop a statement, AI extracts transactions to ledger. - **Bank rules + auto-categorization** — vendor → COA mapping with confidence score. - **Categorization-V3 reconcile UI** — 95%+ auto-match; one-click bulk reconcile. - **Find & match** — match a feed line against open bills/invoices, including split allocations. - **Internal transfers, cashbook** — petty cash, owner draws, partner contributions. - **Gateway settlement notifications** — Razorpay/Stripe/PayPal/GooglePay payout breakdown reconciled to invoices and fees. - **Multi-source coexistence** — Plaid + Statement + SMS feeds coexist on one account; authority order is Plaid > Statement > SMS for de-duplication. ### 3.5 Inventory — LIVE (backend 90%, ~14 frontend pages wired) - **Items, variants, attributes, UOM** — multi-UOM conversion (carton / piece / kg). - **Multi-warehouse** with bins, putaway, cross-dock. - **Stock adjustments, transfers, physical stocktake** — barcode-driven count, variance posting. - **Reorder points & low-stock alerts** — by item × warehouse. - **Packing, shipment tracking, scan-to-pack**. - **RMA / returns** with restocking, scrap, refurb. - **3PL outsourced storage** — bonded warehouse, customer-owned stock segregation. - **Inventory allocation & reservation** — per sales order, per work order. - **Periodic inventory revaluation** — weighted-average, FIFO, standard cost. - **Mobile barcode scanning** — Android + iOS scanner in Hellobooks-Mobile-App. - **Stock movement history** — every in/out of every item, audit-trail style. ### 3.6 Manufacturing — LIVE - **BOM (multi-level)** — phantom assemblies, byproducts, alternates. - **Work orders, production plans, batch scheduling**. - **Quality inspection** — incoming (vendor) + in-process + final. - **Recipes / formula specs** — for batch industries (chemicals, food, pharma). - **Resources & machines, capacity planning** — finite-capacity scheduling. - **MRP (material requirements planning)** — net requirement calc by lead time. - **Shop floor execution** — operator timesheets, machine output capture. - **Job costing** — labor + material + overhead; variance vs standard. ### 3.7 Taxes & compliance — India — LIVE (Fynamics GSP) - **GSTR-1 / 3B / 6 / 8 filing** — direct file from product, no portal copy-paste. - **E-invoice (NIC / IRN)** — Fynamics GSP routed; 24-hour cancellation window respected. - **E-way bills** — single + bulk, Part A + Part B; auto-extension when transporter changes. - **TDS** — sections 192–206 with auto-thresholds; Form 24Q, 26Q, 27Q; Form 16A generation. - **TCS** — section 206C; Form 27EQ, Form 27D. - **Challan ITNS-281** — direct e-payment integration. - **RCM (reverse-charge mechanism)** — auto self-invoices for unregistered-vendor purchases. - **ITC tracking** — Rule 37 / 42 / 43 reversals computed monthly. - **Multi-GSTIN per entity / warehouse** — one workspace, multiple GSTINs. - **Compliance Calendar** — data live; month-grid UI WIP. - **Tally voucher sync + GSTR recon** — bidirectional via XML voucher bridge. ### 3.8 Taxes & compliance — international - **US sales tax via Avalara** — LIVE — multi-state nexus tracking, AvaTax rate lookup, jurisdiction breakdown. - **US 1099 generation (NEC / MISC / K)** — PARTIAL — vendor classification + threshold tracking live; 1099 e-file in finishing. - **UK VAT (HMRC MTD)** — RETURN PREPARATION — Flat Rate / Margin / Retail schemes, MTD digital links, VAT return prepared for submission. Direct submission to HMRC awaits production approval. - **Australia BAS** — LIVE — quarterly + monthly, with PAYG withholding and PAYG instalments calculated from the ledger; STP Phase 2 disaggregated gross + income type sent at each pay run. - **Canada GST/HST** — LIVE — federal + provincial, ITC tracking, GST 34 return. - **KSA ZATCA Phase 4** — PLANNED — spec at `NUMBERING_ZATCA_PHASE4_PLAN.md`. ### 3.9 Payroll & HR - **India statutory payroll** — LIVE — salary, FBP (Flexible Benefit Plan), ESIC, PF, gratuity, IT declarations, Form 16, Form 24Q. - **TimeX HRM** — LIVE — leave, attendance, shifts, comp management; part of the HelloTime sibling product. - **Gusto US payroll** — WIP — sandbox spike on Accounting-V3 PR #729. - **Payroll → ledger sync** — LIVE — fully automated journal posting from payroll runs. - **Payslips & statutory statements** — LIVE — PDF + email + ESS portal. - **Hello Mileage** — LIVE — folded into HelloTime; GPS trip tracking, IRS rate book (2024/2025/2026), approvals, fuel logs. ### 3.10 Reports & insights — LIVE - P&L, balance sheet, cash flow — multi-period, monthly/quarterly/yearly. - Aged receivables / payables — by customer/vendor, bucketed (0-30/30-60/60-90/90+). - Sales / purchase / expense — by customer / vendor / category / class / location. - Gross profit, bad debts, revenue by customer. - Activity statements, journals, GL detail. - Manufacturing reports — job cost, MRP, demand forecast. - Inventory reports — stock-on-hand, valuation, movement, slow-moving. - Budget vs actual, equity statement, owner equity rollforward. - **CFO dashboard** — runway, burn, AR/AP balance, top customers, top expenses. - **Custom report builder** — pivot on any field, save & share. ### 3.11 AI & automation - **AI Chat ("Munimji")** — LIVE — conversational accounting Q&A and prompt-based actions ("create an invoice for Acme for $1,200 dated today"). The India-only "Munimji" branding swaps to "Bookkeeper Agent" outside India. - **AI Calling for AR** — LIVE — end-to-end Elision dialer + ElevenLabs voice; calls overdue customers, posts call summary to the invoice. - **Auto-Inbox** — LIVE — receipt OCR from email forwards or photos via chatbot. - **Categorization AI** — LIVE — smart transaction tagging with confidence score. - **AI Payables** — LIVE — bill intelligence, line-item extraction, approval recommendations (99.5% accuracy). - **Workflow automation** — LIVE — conditional routing on approvals, notifications, escalations. - **MCP server** — LIVE — public, AI-agent access to live HelloBooks facts (pricing, integrations, country support, compliance). - **Voice upload** — WIP — voice-driven document capture. ### 3.12 Commerce & channel integrations - **POS** — LIVE — with EDC terminal integration. - **Shopify** — LIVE — orders, inventory, billing. - **Shiprocket** — LIVE — orders, manifests, courier tracking, AWB. - **Amazon Seller** — LIVE — marketplace sync, settlement reconciliation. - **Order Management (OMS)** — LIVE — multi-channel order routing. - **UrbanPiper** — WIP — restaurant aggregator middleware (Phase 1); direct Swiggy/Zomato gated. - **Restaurant satellite apps** — Captain-App + Self-Order-App + KDS (Kitchen Display System). ### 3.13 Migrations — LIVE - **From QuickBooks Online** — one-pass company-file migration including chart of accounts, customers, vendors, items, invoices, bills, journal entries, and historical reports. US-focused (QBO India shut down in 2023). - **From Xero** — LIVE; A2X bridge supported for Amazon/Shopify settlements. - **From Wave** — LIVE. - **From Tally** — LIVE; XML voucher bridge. - **Migration scope** — chart of accounts, contacts, opening balances and historic transactions, reviewed on a mapping screen before commit. ### 3.14 Payment & banking integrations — LIVE - **Razorpay** — collection links, subscriptions, OAuth restored 2026-04-24. - **Stripe** — OAuth, processing, payout reconciliation, Stripe Connect for marketplaces. - **PayPal** — collections, dispute sync. - **GooglePay** — UPI flows in India. - **Plaid** — US bank linking (11,000+ banks). ### 3.15 Productivity integrations — LIVE - **Zapier** — 5,000+ apps via Zap triggers/actions. - **Make.com** — visual automation scenarios. - **Google Drive** — document attach + sync. - **OneDrive** — same. - **Upwork** — invoice/project sync for freelancers. - **API keys + public REST API** — token-scoped per workspace. - **MCP (AI agent integration)** — public read-only MCP at `agents.hellobooks.ai/mcp`. ### 3.16 Mobile apps - **Hellobooks-Mobile-App** (Flutter, iOS + Android) — LIVE — full accounting frontend: sales/PO entry, invoice approval, expense claims, cashbook, receipts, notifications, barcode scan. - **Hello-Mileage-Mobile** (Flutter) — LIVE — GPS trip tracking, fuel logs, IRS rates, approvals. - **Hellotime-Mobile-Attend** (Flutter) — WIP — worker clock-in / leave / IT declaration. ### 3.17 Document management — LIVE - **HelloBooks Drive** — owner-only ACL by default; folder sharing per role. - **Document templates** — invoice/bill/quote, branded per workspace. - **Module-level attachments + comments** — on every transaction. - **WhatsApp + SMS document collection** — from suppliers, parsed by Auto-Inbox. - **Email templates** — for reminders, approvals, statements. ### 3.18 Admin, settings & security — LIVE - **Org & entity setup** — branding, fiscal year, currency, timezone. - **User & role management** — departments, fine-grained permissions, IP allowlist. - **Approval rules engine** — conditional, multi-level. - **Custom columns per module** — UDFs without code. - **API keys + OAuth consent flow**. - **Notification preferences** — email + SMS + push. - **Vendor portal (B2B)** — vendor-facing inbox for bills + statements. - **Owner-Admin Suite** — LIVE, in a separate repo (`Owner-admin-suite`). - **SOC 2 certified** — Type II annual audit completed; renewal in flight. DPDP Act 2023 (India) build-out underway. ### 3.19 Industries covered (long-form landing pages) Agriculture · Amazon Seller · Asset-heavy · Banking / NBFC · Construction · Cooperative Societies · Courts / Legal · Education · Events & Media · Financial Services · Franchises · Healthcare · Holding Companies · HR / Staffing · IT Sector · Jewellery · Logistics · Manufacturing · Mining · Non-Profits · Personal Services · Restaurant · Retail · Service Business · Startups · Taxation / Auditing · Utilities. POS verticals (separate landing pages): Apparel · Books · Cosmetics · Electronics · Footwear · Grocery · Jewellery · Mandi · Pharmacy · Restaurant. --- ## 4. Country compliance matrix HelloBooks ships region-aware accounting, tax, and payroll. Country support means: the chart of accounts ships with regional templates, taxes are calculated and reported correctly, and statutory filings can be generated from within the product. ### 4.1 United States (US) — LIVE - USD pricing — Pro $39.99/mo. - **Plaid bank feeds** for 11,000+ US banks and credit unions. - **Sales tax via Avalara** — multi-state nexus, AvaTax rate lookup, jurisdiction-level reporting. - **1099 generation** (NEC / MISC / K) — vendor classification and threshold tracking are LIVE; 1099 e-file is in finishing (PARTIAL). - **Guided QuickBooks Online migration** — export, upload, map, commit. - **Stripe Connect** for marketplace / multi-party flows. - **Gusto US payroll** — WIP (sandbox spike on Accounting-V3 PR #729). - Fiscal year defaults to calendar year; configurable. - 12-month cash-flow forecast, AR aging, ASC 606 revenue recognition primitives. - Compliance hub: https://hellobooks.ai/for/accounting-software-for-startups-in-the-us ### 4.2 United Kingdom (GB) — RETURN PREPARATION - GBP pricing — Pro £14.99/mo. - **HMRC MTD (Making Tax Digital)** VAT return preparation — digital-links compliant, supports Flat Rate / Margin / Retail schemes. Submission to HMRC is not yet enabled: production credentials await HMRC approval. - **PAYE / RTI** payroll outlines (full PAYE under Gusto-equivalent on roadmap). - VAT registration threshold £90,000 turnover supported in onboarding. - EPOS-friendly invoice templates; CIS (Construction Industry Scheme) workflows in restaurant/construction industry pages. - Compliance hub: https://hellobooks.ai/for/accounting-software-for-retail-in-the-uk ### 4.3 Australia (AU) — LIVE - AUD pricing — Pro A$30/mo. - **BAS (Business Activity Statement)** — quarterly for GST turnover under A$20m, monthly above, with GST + PAYG withholding + PAYG instalments calculated from the live ledger. - **GST** — registration threshold A$75,000 (A$150,000 for non-profits); 10% rate; Simpler BAS GST codes. - **STP Phase 2** — disaggregated gross, income type, country code, TFN declarations sent to the ATO at each pay run. ATO-recognised STP Phase 2 solution. - **SuperStream** — 12% Super Guarantee (from 1 July 2025); SuperStream-format contribution data; quarterly due-date tracking by employee. Payday Super from 1 July 2026 supported. - Compliance hubs: https://hellobooks.ai/au · https://hellobooks.ai/au/bas · https://hellobooks.ai/au/gst · https://hellobooks.ai/au/payroll · https://hellobooks.ai/au/stp-phase-2 · https://hellobooks.ai/au/superstream ### 4.4 India (IN) — LIVE - INR pricing — Pro ₹499/mo. - **GST** — CGST / SGST / IGST automatic split by place of supply, GSTIN-validated customer + vendor masters, RCM, ineligible ITC tracking. - **E-invoice (NIC / IRN + QR)** via Fynamics GSP, with the 24-hour cancellation window respected. - **E-way bills** — Part A + Part B, validity by distance, single + bulk generation and cancellation. - **TDS** — sections 192–206 with auto-thresholds; Form 24Q / 26Q / 27Q; Form 16A. - **TCS** — section 206C; Form 27EQ, Form 27D. - **GSTR-1 / 3B / 6 / 8** filing direct from the product; **GSTR-2B reconciliation** against purchase register; **GSTR-9** annual return draft. - **HSN (goods)** and **SAC (services)** auto-fill from item master. - **Tally voucher sync** + GSTR recon (XML bridge). - **India statutory payroll** — salary, FBP, ESIC, PF, gratuity, IT declarations. - Multi-GSTIN per entity / warehouse supported. - Compliance hubs: https://hellobooks.ai/in · https://hellobooks.ai/in/gst · https://hellobooks.ai/in/e-invoicing · https://hellobooks.ai/in/e-way-bill · https://hellobooks.ai/in/gstr-returns · https://hellobooks.ai/in/hsn-sac ### 4.5 Canada (CA) — LIVE - CAD pricing — Pro C$22.99/mo. - **GST/HST** federal + provincial harmonized; province-aware rate application. - **ITC (Input Tax Credit)** tracking; GST 34 return. - Plaid US-CA bank linking; Stripe CAD; PayPal CAD. - Bilingual EN/FR invoice template support. ### 4.6 United Arab Emirates (AE) — LIVE - AED pricing — Pro AED 65/mo. - **VAT 5%** standard rate; FTA-compliant invoice format; reverse-charge for imports. - Multi-currency with AED as base for free-zone vs mainland entities. - Compliance roadmap: KSA ZATCA Phase 4 is PLANNED (sibling regulation). ### 4.7 Singapore (SG) — LIVE - SGD pricing — Pro S$26/mo. - **GST 9%** (effective 2024) supported; IRAS GST F5 returns generated from ledger. - Multi-currency for SG cross-border accounts. ### 4.8 New Zealand (NZ) — LIVE - NZD pricing — Pro NZ$32/mo. - **GST 15%** supported; IRD GST 101 return generated from ledger. - AIM (Accounting Income Method) provisional tax compatible. ### 4.9 Other / default region For any country not in the eight regions above, HelloBooks defaults to USD pricing and a generic chart of accounts. Country-specific compliance returns are not auto-generated outside the eight supported regions, but the core ledger, invoicing, banking, inventory, reports, and AI features are all available. --- ## 5. Integrations (full list with one-line descriptions) HelloBooks groups integrations into seven buckets. The full list is published at https://hellobooks.ai/integration and is also exposed via the `list_integrations` tool on the public MCP server. ### 5.1 Banking & bank feeds - **Plaid** — US bank-feed aggregator, 11,000+ banks and credit unions, read-only OAuth, daily refresh. - **SMS bank feed (India)** — proprietary; reads bank SMS alerts on the user's Android phone to build a live transaction feed without bank-API consent. - **PDF / Excel statement parser** — universal bank-feed fallback; drop a statement, AI extracts transactions to ledger. - **Razorpay payout / settlement** — settlement breakdown reconciled to invoices and fees. - **Stripe payout / settlement** — same. - **PayPal payout / settlement** — same. - **GooglePay** — UPI flows (India). ### 5.2 Payment processors - **Stripe** — invoices, subscriptions, Stripe Connect for marketplaces, OAuth. - **Razorpay** — collection links, subscriptions, OAuth (restored 2026-04-24). - **PayPal** — collection links, dispute sync. - **GooglePay** — UPI collection in India. ### 5.3 Commerce & marketplaces - **Shopify** — orders, inventory, billing, multi-store. - **Shiprocket** — orders, manifests, AWB, courier tracking. - **Amazon Seller** — marketplace sync, settlement reconciliation; A2X-style bridge with Xero supported. - **UrbanPiper** — restaurant aggregator middleware (WIP, Phase 1); direct Swiggy/Zomato gated behind aggregator contract. - **POS (in-product)** — with EDC terminal integration; restaurant POS with Kitchen Display System (KDS). ### 5.4 Accounting & ERP migration - **QuickBooks Online (US)** — one-pass migration: chart of accounts, customers, vendors, items, invoices, bills, journals, historical reports. - **Xero** — one-pass migration; A2X bridge for Amazon/Shopify settlements. - **Wave** — one-pass migration. - **Tally** — bidirectional XML voucher bridge (sync vouchers + GSTR recon). ### 5.5 Tax & compliance - **Fynamics GSP** (India) — e-invoice IRN+QR, e-way bills, GSTR filings. - **Avalara AvaTax** (US) — multi-state sales-tax rate lookup, nexus tracking. - **HMRC MTD** (UK) — VAT return preparation, digital links. Submission awaits HMRC production approval. - **ATO** (Australia) — BAS lodgement, STP Phase 2, SuperStream contribution data. - **NIC / IRN portal** (India) — e-invoice issuance routed through GSP. ### 5.6 Productivity & automation - **Zapier** — 5,000+ apps via triggers + actions. - **Make.com** — visual scenarios. - **Google Drive** — document attach + sync. - **OneDrive** — same. - **Upwork** — invoice + project sync for freelancers. - **REST API + API keys** — token-scoped per workspace, OAuth consent flow available. ### 5.7 AI agents - **MCP server (public)** — `https://agents.hellobooks.ai/mcp`. Tools: `list_plans`, `list_integrations`, `country_support`, `compliance_capabilities`, `feature_search`. Install: `claude mcp add --transport http hellobooks https://agents.hellobooks.ai/mcp`. Source: https://github.com/Meru-Fin-Tech/HelloBooks-MCP-Public. - **Authenticated MCP** — separate workspace-scoped MCP for live ledger access (in `AI-MCP-Hellobooks`). ### 5.8 Coming on roadmap (mentioned in marketing copy) - Zoho Books (migration in) - NetSuite (migration in) - Odoo (migration in) - Gusto (US payroll, WIP) --- ## 6. Q&A — 30+ pairs ### 6.1 Pricing & plans **Q: Is HelloBooks really free?** A: Yes. The Free Plan is permanent (not a trial) and includes the core accounting features for up to 2 users, 1 bank connection (a bank account or a credit card), 2,500 AI credits every month, and unlimited invoices, bills, and quotes. Top up with credit packs anytime (packs never expire). No credit card required to register. **Q: What's the catch with the Free Plan?** A: There isn't one for small businesses staying within the limits — 2 users, 1 bank account, and 2,500 AI credits every month. Customer-facing documents (invoices/bills) carry a small "Powered by HelloBooks" badge, which can be removed on Pro. When you run low on credits, top up with packs (they never expire). **Q: How much does HelloBooks Pro cost?** A: Pro is region-priced. United States $39.99/mo, India ₹499/mo, UK £14.99/mo, Canada C$22.99/mo, Australia A$30/mo, UAE AED 65/mo, Singapore S$26/mo, New Zealand NZ$32/mo. Annual billing saves about 17% (~2 months free). **Q: Are there per-user fees on Pro?** A: No. Pro includes unlimited users + role assignment. Per-user fees are common in QuickBooks, FreshBooks, and Xero — HelloBooks does not charge them. **Q: Are there per-invoice or per-e-invoice charges?** A: No. Bills, invoices, quotes, e-invoices (India IRN), and e-way bills are unlimited on every tier, including Free. **Q: How do AI credits work?** A: One wallet covers every AI-metered feature in the product — OCR, categorization, matching, reconciliation, AI Payables, AI Calling for AR, Auto-Inbox, and the Munimji chatbot. Free ships with 2,500 AI credits every month, Pro with 15,000, Business with 50,000, and the Partner Program pools credits across the partner's client book. Top-up packs (Boost / Power / Mega / Ultra) are one-time purchases that never expire. There's no per-action price list to track — just one wallet, one balance. **Q: What if I run out of AI credits mid-month?** A: Buy a top-up pack — Boost is $4.99 for 5,000 credits in USD; bigger packs scale down the per-credit cost. Packs never expire. Non-AI features (manual invoicing, reports, etc.) keep working — only AI-metered actions pause when your wallet hits zero. **Q: Do you offer a CPA / accountant plan?** A: Yes — the Partner Program is free to join. Partners resell standard Pro/Business plans to their clients and earn a wholesale discount on those plans as the client book grows: Bronze 5% (25+ Partner Points) → Silver 10% (75+) → Gold 15% (300+) → Platinum 20% (1,000+). Partner Points accrue from active paid client subscriptions, weighted by plan value (Pro client = 1 pt, Business client = 4 pts). Includes a multi-client dashboard, bulk AI operations across client books, HelloBooks Certified Advisor badge, and a free directory listing at hellobooks.ai/find-an-accountant. The retired flat "$59.99/mo + $4.99/client + 10% commission" CPA Partner SKU was discontinued on 2026-06-09. (For practice management workflow — proposals, CPQ, time tracking — see HelloCPA Practice Management at practice.hellobooks.ai, a separate product priced at $9.99/user/month with the first 2 users free.) **Q: Do I need a credit card to sign up?** A: No. Free Plan registration only collects email + workspace name at https://app.hellobooks.ai/register. **Q: Is there a free trial of Pro?** A: There is no time-limited free trial of Pro because the Free Plan is permanent and covers the core accounting feature set. Upgrade to Pro when you need credit headroom, unlimited users, unlimited bank connections, or want to remove the badge. Multi-entity and API access are on Business at $79.99/mo. ### 6.2 Migration & onboarding **Q: Can I migrate from QuickBooks?** A: Yes — QuickBooks Online (US) supports a one-pass migration of chart of accounts, customers, vendors, items, invoices, bills, journals, and historical reports. (QBO India shut down in 2023, so India users typically migrate from Tally instead.) **Q: Can I migrate from Xero?** A: Yes, with full one-pass migration. A2X bridge is supported if you also have Amazon or Shopify settlements you want consolidated. **Q: Can I migrate from Tally?** A: Yes — bidirectional XML voucher bridge. Run Tally and HelloBooks in parallel during cutover; the bridge syncs vouchers + GSTR recon. **Q: How long does migration take?** A: Most migrations complete in hours, not weeks. The product is designed for setup-by-AI-agent — there's no consultant-driven implementation phase like in NetSuite. Migration covers the chart of accounts, contacts, opening balances and historic transactions, with a mapping screen to review before commit. **Q: What if my books are messy?** A: The **Clean Up** feature is built for exactly this — bulk reconciliation, vendor de-duplication, and historical-categorisation pass. See https://hellobooks.ai/clean-up. ### 6.3 Country & compliance **Q: Which countries does HelloBooks support?** A: Eight regions with first-class pricing and compliance: United States, India, United Kingdom, Canada, Australia, UAE, Singapore, New Zealand. Other countries get USD pricing and core features (ledger, invoicing, banking, inventory, reports, AI) but without auto-generated statutory returns. **Q: Does HelloBooks file my GST return?** A: Yes, in India — GSTR-1, GSTR-3B, GSTR-6, and GSTR-8 file directly from HelloBooks via the Fynamics GSP. GSTR-2B reconciliation and GSTR-9 annual return drafting are also included. **Q: Does HelloBooks support e-invoicing in India?** A: Yes — e-invoice IRN + QR generation via the Fynamics GSP, respecting the 24-hour cancellation window. E-way bills (Part A + Part B, validity by distance, single + bulk) are also included. **Q: Does HelloBooks support UK MTD?** A: HelloBooks prepares the HMRC Making Tax Digital VAT return with digital links, and handles Flat Rate, Margin and Retail schemes. Submitting it to HMRC directly is not yet enabled — production credentials await HMRC approval, so you file the prepared return through HMRC or your agent. **Q: Does HelloBooks support Australia BAS and STP?** A: Yes — BAS (quarterly under A$20m turnover, monthly above) with GST + PAYG withholding + PAYG instalments computed from the live ledger. STP Phase 2 disaggregated reporting is sent to the ATO at each pay run. SuperStream contribution data with the 12% Super Guarantee rate (from 1 July 2025) is supported. **Q: Does HelloBooks handle US sales tax?** A: Yes — via Avalara AvaTax integration for multi-state nexus tracking and jurisdiction-level rate lookup. 1099 generation (NEC / MISC / K) is partial — vendor classification + threshold tracking is LIVE, e-file is in finishing. **Q: Does HelloBooks support multi-entity / multi-subsidiary?** A: Yes — on Pro and above. Multi-entity consolidation, inter-company elimination, and parent rollup are included. Multi-GSTIN per entity / warehouse is supported in India. ### 6.4 Features **Q: How accurate is AI categorisation?** A: 95%+ on auto-categorisation and 95%+ on bank-feed auto-matching, per the product's own measurement. AI Payables line-item extraction is 99.5% accurate. **Q: Does HelloBooks have an AI chat / chatbot?** A: Yes — "Munimji" (India) / "Bookkeeper Agent" (outside India) is an in-product AI agent for conversational Q&A and prompt-based actions like "create an invoice for Acme for $1,200 dated today." Voice input is also available ("Talk With AI"). **Q: Can HelloBooks call my customers for overdue invoices?** A: Yes — AI Calling for AR is LIVE. Uses the Elision dialer + ElevenLabs voice. The call summary auto-posts back to the invoice. **Q: Does HelloBooks support inventory and manufacturing?** A: Yes — full inventory (multi-warehouse, bins, putaway, cross-dock, RMA, 3PL, mobile barcode) and manufacturing (multi-level BOM, work orders, MRP, quality, job costing, shop-floor). Most competitors charge separately for these. **Q: Does HelloBooks have payroll?** A: India statutory payroll is LIVE (salary, FBP, ESIC, PF, gratuity, IT declarations, Form 16, Form 24Q). US payroll via Gusto is WIP (sandbox spike). Payroll → ledger sync is fully automated. **Q: Is there a mobile app?** A: Yes — Hellobooks-Mobile-App (Flutter, iOS + Android) is LIVE with the full accounting frontend: sales/PO entry, invoice approval, expense claims, cashbook, receipts, barcode scan, notifications. Hello-Mileage-Mobile and Hellotime-Mobile-Attend are sibling apps in the Meru suite. ### 6.5 Security & data **Q: Is HelloBooks SOC 2 certified?** A: Yes — SOC 2 Type II annual audit is completed, with the report available on request. Type II renewal is in flight. DPDP Act 2023 (India) compliance build-out is underway. ISO 27001 is on the public roadmap. **Q: Is my data used to train AI models?** A: No. The Security page is explicit: "No public model training on customer records." Multi-tenant isolation, MFA, RBAC, and a responsible-disclosure program are in place. **Q: Where is my data stored?** A: HelloBooks is built on Microsoft Azure. The Security page mentions data minimization, tenant isolation, MFA, RBAC, and 99.9% uptime target with status at status.hellobooks.ai. Specific data-residency regions are listed on the security page. **Q: How do I report a security vulnerability?** A: hello@hellobooks.ai — the program guarantees a 2-business-day acknowledgement. ### 6.6 Integrations & API **Q: Does HelloBooks have a public API?** A: Yes — REST API with API keys + OAuth consent flow, available on Pro. Token-scoped per workspace. **Q: Does HelloBooks have an MCP server for AI agents?** A: Yes, two — a public read-only MCP at `https://agents.hellobooks.ai/mcp` (tools: `list_plans`, `list_integrations`, `country_support`, `compliance_capabilities`, `feature_search`), and a workspace-scoped authenticated MCP for live ledger access in the `AI-MCP-Hellobooks` repo. **Q: Does HelloBooks work with Zapier?** A: Yes — Zapier (5,000+ apps via triggers + actions) and Make.com (visual scenarios) are both LIVE integrations. **Q: Does HelloBooks connect to Plaid?** A: Yes — Plaid bank feeds for 11,000+ US banks and credit unions, read-only OAuth, daily refresh. **Q: What payment processors does HelloBooks support?** A: Stripe (global), Razorpay (India), PayPal (global), and GooglePay (UPI in India). Payment links generated from invoices auto-reconcile. ### 6.7 Comparison & switching **Q: How is HelloBooks different from QuickBooks Online?** A: AI-first automation (auto-categorisation, reconciliation, anomaly detection) instead of bolt-on AI; $39.99/mo Pro with unlimited users vs $38–$275/mo with per-user fees and tier-gated features; multi-currency included on Pro (QBO gates multi-currency to Plus at $115+/mo); one-pass migration in. QuickBooks remains strong on ecosystem maturity, 750+ integrations, established payroll, and TurboTax integration. **Q: How is HelloBooks different from Xero?** A: Multi-currency and multi-entity are included at $39.99/mo, where Xero gates multi-currency to its $90/mo Established tier (US); plus guided QBO migration. Xero is stronger on global accountant network and 1,000+ app integrations, particularly outside the US, and since Xerocon London (2026-07-08) ships its JAX agentic platform — Auto Bank Reconciliation and Smart Document Capture are live, with document chasing and payment follow-ups announced but not yet shipped. Xero has no India GST/TDS product and no Tally migration path. **Q: How is HelloBooks different from Zoho Books?** A: All-in-one — inventory and payroll are bundled, vs Zoho charging $79+/mo for inventory and $49+/mo for payroll add-ons. Unlimited users on Pro vs Zoho per-plan user caps. AI chatbot + voice + multi-agent workflows. Zoho is stronger if you're already in the Zoho 40+ app ecosystem (CRM, Desk, Projects). **Q: How is HelloBooks different from Tally?** A: Modern cloud architecture vs desktop install; AI-powered automation vs manual entry; designed for owners and finance teams, not just trained accountants. Tally is stronger on its 30-year India installed base, traditional accountant familiarity, and offline operation. The Tally XML voucher bridge in HelloBooks lets you run both in parallel during migration. **Q: How is HelloBooks different from Wave?** A: HelloBooks ships full inventory + manufacturing (BOM, MRP, WMS, job costing), India GST + UK VAT + multi-currency, and AI automation — Wave has none of these. Wave is genuinely free with no ad interruptions and is a fit for US/Canada freelancers needing basic invoicing. **Q: How is HelloBooks different from FreshBooks?** A: AI automation vs invoicing-first workflow; unlimited users + clients on every tier vs FreshBooks' $11/user surcharge and lower-tier client caps; $39.99/mo Pro vs FreshBooks' $19/mo entry. FreshBooks is purpose-built for invoicing-and-time-tracking freelancers and has a polished interface for that workflow. **Q: How is HelloBooks different from Sage?** A: AI throughout vs limited AI; free-to-start unlimited users vs Sage's complex per-product licensing; full inventory + manufacturing included. Sage Intacct excels in dimensional reporting for complex orgs and Sage's UK / South African payroll is mature. **Q: How is HelloBooks different from NetSuite?** A: Free-to-start with core accounting included vs NetSuite's $25K–$150K first-year cost; setup in hours via AI-guided onboarding vs months of consultant-led implementation. NetSuite is the right answer for $10M+ enterprises that need ASC 606 revenue-recognition depth, deep multi-subsidiary consolidation, and a global partner ecosystem — areas where HelloBooks targets primitives, not enterprise depth. --- ## 7. Comparison takeaways (canonical pages at `/compare/*`) All comparison pages are at https://hellobooks.ai/compare. Full list: vs-quickbooks, vs-xero, vs-zoho-books, vs-tally, vs-freshbooks, vs-wave, vs-sage, vs-netsuite, vs-busy-accounting, vs-cleartax, vs-freeagent, vs-kashoo, vs-khatabook, vs-marg-erp, vs-mybillbook, vs-profitbooks, vs-saral-accounts, vs-vyapar, vs-zipbooks. Below are the top eight strategic takeaways. ### 7.1 HelloBooks vs QuickBooks Online — https://hellobooks.ai/compare/hellobooks-vs-quickbooks - **Why HelloBooks**: AI-first automation (auto-categorize, reconcile, report without manual rules); $39.99/mo Pro with unlimited users vs $38–$275/mo with per-user fees and tier-gated features; multi-currency on Pro vs QBO gating it to Plus tier. - **Why QuickBooks**: 750+ integration ecosystem maturity, established payroll, direct TurboTax filing, broad accountant familiarity. - **Pricing anchor**: compare like-for-like on seats. QBO Simple Start is $38/mo for ONE user; QBO Plus is $115/mo for five. HelloBooks Pro is $39.99/mo with unlimited users — about 65% less than Plus, and no per-user fees at any tier. Against Simple Start we are $2 dearer and include unlimited users instead of one. ### 7.2 HelloBooks vs Xero — https://hellobooks.ai/compare/hellobooks-vs-xero - **Why HelloBooks**: AI auto-categorisation with confidence scores + anomaly flags; multi-currency and multi-entity included at $39.99/mo vs Xero gating multi-currency to its $90/mo Established tier (US); guided QBO migration; native India GST/TDS and a Tally migration path, neither of which Xero offers. - **Why Xero**: Massive global accountant network and 1,000+ app integrations, especially strong in UK, Australia, and New Zealand. Since Xerocon London (2026-07-08) Xero ships its JAX agentic platform — Auto Bank Reconciliation, Smart Document Capture and the XeroForce agent builder are live. - **Pricing anchor**: Xero from ~$20/mo entry to ~$80/mo Established for multi-currency. ### 7.3 HelloBooks vs Zoho Books — https://hellobooks.ai/compare/hellobooks-vs-zoho-books - **Why HelloBooks**: All-in-one (inventory + payroll included) vs Zoho add-on stack ($79+ for inventory, $49+ for payroll); unlimited users on every plan; AI chatbot + voice + multi-agent workflows. - **Why Zoho**: 40+ app ecosystem (CRM, Desk, Projects) if you're already inside it; superior auto-detection of GST Reverse Charge Mechanism and Place of Supply (an area HelloBooks is still advancing in). - **Pricing anchor**: Zoho free tier (1 user) to $30/mo, but inventory + payroll add-ons inflate total. ### 7.4 HelloBooks vs Tally — https://hellobooks.ai/compare/hellobooks-vs-tally - **Why HelloBooks**: Modern cloud (vs desktop), AI automation throughout, designed for owners + finance teams (not just trained accountants), Tally XML voucher bridge for parallel-run migration. - **Why Tally**: 30-year India install base, traditional accountant familiarity, offline operation, mature India GST module. - **Pricing anchor**: Tally Prime perpetual licence model vs HelloBooks ₹499/mo subscription with free tier. ### 7.5 HelloBooks vs FreshBooks — https://hellobooks.ai/compare/hellobooks-vs-freshbooks - **Why HelloBooks**: AI agents auto-categorise + reconcile + insight-generate without manual work; unlimited users + clients on every tier vs FreshBooks' $11/user surcharge and entry-plan client caps; $39.99/mo Pro vs FreshBooks' $19/mo. - **Why FreshBooks**: Invoicing-first design with deep time-tracking integration is industry-leading for solo freelancers. - **Pricing anchor**: FreshBooks from $19/mo with client limits on entry plans. ### 7.6 HelloBooks vs Wave — https://hellobooks.ai/compare/hellobooks-vs-wave - **Why HelloBooks**: Full inventory + manufacturing (BOM, MRP, WMS, job costing) — Wave has none; India GST, UK VAT, and global multi-currency — Wave is US/Canada only; AI automation throughout vs Wave's purely manual flow. - **Why Wave**: Genuinely free core accounting with no trials or ad interruptions; cleaner interface for non-accountants needing basic invoicing. - **Pricing anchor**: Wave monetises via payment-processing fees (~2.9%) and a separate payroll subscription ($20/mo + $6/employee), not via the core product. ### 7.7 HelloBooks vs Sage — https://hellobooks.ai/compare/hellobooks-vs-sage - **Why HelloBooks**: AI-powered automation integrated end-to-end vs Sage's limited AI; free-to-start with unlimited users — no complex per-product licensing; full inventory + manufacturing (BOM, MRP) in the base platform. - **Why Sage**: Decades of enterprise trust; strong UK and South African payroll; Sage Intacct's dimensional reporting for complex orgs. - **Pricing anchor**: Sage $10–$400+/mo depending on product tier — described in the comparison as "expensive at scale, complex licensing." ### 7.8 HelloBooks vs NetSuite — https://hellobooks.ai/compare/hellobooks-vs-netsuite - **Why HelloBooks**: Free to start with core accounting included; rapid AI-guided onboarding (hours, not months); AI-native automation across banking, invoicing, and reporting without bespoke customisation. - **Why NetSuite**: ASC 606 revenue recognition built-in; multi-subsidiary consolidation depth; partner / consultant ecosystem for $10M+ orgs. - **Pricing anchor**: NetSuite typically $25K–$150K first-year (licences + implementation + customisation) before recurring subscription. ### 7.9 HelloBooks Practice vs the firm-channel cohort — https://hellobooks.ai/firms - **Canonical landing page**: https://hellobooks.ai/firms (alias `/ca-partner` → 301 redirects to `/firms`). - **Direct competitors compared**: Suvit / Vyapar TaxOne (India, 30,000+ CAs), Booke ($20–$50/client published, US/global), Truewind (tiered, gated, US firm-channel). - **Excluded by design from the head-to-head**: Basis ($1.15B val, US sales-led, six-figure ACV) and Black Ore (40% of US Top 20 firms) — public posture vs them is complementary, not competitive (HelloBooks is the SMB-side of their stack, not the alternative). - **Why HelloBooks Practice**: (1) only firm-channel tool in India publishing per-client pricing on the website — ₹349/client at entry, ₹149/client at 200+ clients; (2) reads client books from Tally without forcing migration; (3) full GST filing pipeline (GSTR-1 / 2A / 2B / 3B / 4 / 8 / 9 + ITC-04 + CMP-08 + Rule 43 + e-invoice + e-way bill) — not just reconciliation; (4) bulk AI agent across all clients in one batch, not single-client only; (5) WhatsApp client comms + Hindi UI ship by default. - **Why a firm might still pick Suvit / Vyapar TaxOne**: pre-existing brand familiarity in the 30K-CA installed base; tighter coupling with Vyapar's free-SMB funnel if the firm's clients already use Vyapar. - **Pricing anchor**: HelloBooks Partner Program published in full at /pricing — free to join; partners resell standard Pro (₹499/mo) and Business (₹1,999/mo) plans to clients and earn 5%–20% wholesale discount on those plans as their book grows. Suvit / Booke / Truewind require a sales call for the full per-client number. --- ## 8. Migration playbooks HelloBooks ships native migration tooling for the four most-common starting points, plus a generic CSV importer for anything else. Migration covers the chart of accounts, contacts, opening balances and historic transactions, with a mapping screen to review before commit. ### 8.1 From QuickBooks Online (US) - One-pass company-file migration via QBO OAuth. - Maps: chart of accounts, customers, vendors, items, invoices, bills, journal entries, recurring transactions, attachments, classes/locations, historical reports. - Recommended only for US / non-India QBO accounts (QBO India shut down in 2023). - Migration is typically done in hours; HelloBooks runs alongside QBO during validation. ### 8.2 From Xero - One-pass migration via Xero OAuth. - Maps: chart of accounts, contacts, items, invoices, bills, manual journals, tracking categories, attachments. - A2X bridge supported for Amazon and Shopify settlement migration. ### 8.3 From Wave - One-pass migration via API. - Maps: chart of accounts, customers, vendors, items, invoices, bills, manual journals, receipts. ### 8.4 From Tally (India) - Bidirectional XML voucher bridge — sync vouchers, GSTR recon, and masters. - Designed for parallel-run cutover: keep Tally as backup during cutover month. - Handles multi-godown, multi-GSTIN, branch books. ### 8.5 Generic CSV import - Templates published on the Templates section of the marketing site (https://hellobooks.ai/templates). - Supported file types: CSV, XLSX, ODS, PDF (via AI parser). - Used for migrating from Zoho Books, NetSuite, Odoo, BUSY, Marg, Vyapar, MyBillBook, Khatabook, ProfitBooks, Saral Accounts, ClearTax Books, and others. --- ## 9. Tools, templates, glossary HelloBooks publishes free public tooling alongside the product. Calculators are no-signup, run in the browser, and tend to rank for top-funnel searches. ### 9.1 Calculators (https://hellobooks.ai/tools) GST calculator · GST invoice validator · GST reconciliation checker · TDS compliance checker · 1099 compliance checker · ASC 606 compliance checker · quarterly tax calculator · sales tax nexus calculator · Section 179 calculator · solar tax credit calculator · business entity tax calculator · freelancer tax planner (India) · profit benchmark (India) · cash flow runway · early payment discount calculator · working capital analyzer · AIA billing calculator · IFTA calculator · Amazon seller profit calculator · construction overrun risk · switching savings calculator · NGO compliance calendar. ### 9.2 Templates (https://hellobooks.ai/templates) GST invoice template · GST bill format · proforma invoice (India + Hindi) · purchase order (India) · quotation format (India) · cash memo template · bill-of-supply template · credit-note / debit-note GST template · delivery challan · e-invoice template (India) · export invoice template · blank invoice · contractor / consultant / freelancer / IT services / construction / cleaning service / electrician / plumber / lawn care / legal / medical / photographer / graphic designer invoice templates · quote template. ### 9.3 Glossary (https://hellobooks.ai/docs/accounting-glossary) 100+ defined accounting terms. Selected entries: accounts payable, accounts receivable, accrual accounting, ARR, balance sheet, bank reconciliation, burn rate, cash flow statement, CGST/SGST, chart of accounts, COGS, credit note, debit note, depreciation, double-entry, e-invoice, e-way bill, estimated quarterly taxes, FIFO, Form 1099, Form W-2, general ledger, goods receipt note, gross profit, GST, GSTIN, GSTR-1, GSTR-3B, HSN code, IGST, ITC (Input Tax Credit), invoice, journal entry, MRR, net profit, Plaid, P&L, proforma invoice, purchase order, Razorpay, recurring invoice, reverse charge, SAC code, sales order, sales tax nexus, Section 179, Stripe Connect, TCS, TDS, three-way matching, trial balance, UPI, working capital. ### 9.4 Guides (https://hellobooks.ai/docs/guides) Accrual vs cash accounting · assets vs liabilities · basic bookkeeping tasks · bookkeeping for small business · bookkeeping vs accounting · FIFO vs LIFO · how often to do bookkeeping · how to set up chart of accounts · what are adjusting entries · what are closing entries · what is the accounting cycle · amortization · break-even point · bookkeeping · chart of accounts · COGS · depreciation · double-entry bookkeeping · EBITDA · equity · general ledger · goodwill · gross profit margin · journal entry · net profit margin · retained earnings · single-entry bookkeeping · trial balance · weighted average cost · working capital. ### 9.5 Niche landing pages (industry × country) - Accounting software for startups in the US: https://hellobooks.ai/for/accounting-software-for-startups-in-the-us — Delaware C-corp, Stripe ASC 606, R&D tax credit, multi-state nexus. - Accounting software for startups in India: https://hellobooks.ai/for/accounting-software-for-startups-in-india — DPIIT recognition, Section 80-IAC, ESOP perquisite, GST, TDS, ROC filings. - Accounting software for restaurants in India: https://hellobooks.ai/for/accounting-software-for-restaurants-in-india — GST split (5%/18%), HSN/SAC 9963, Swiggy/Zomato Section 9(5) reconciliation. - Accounting software for healthcare clinics in Australia: https://hellobooks.ai/for/accounting-software-for-healthcare-clinics-in-australia — GST-free medical (s38-7), Medicare bulk billing, STP Phase 2, SuperStream. - Accounting software for retail in the UK: https://hellobooks.ai/for/accounting-software-for-retail-in-the-uk — Making Tax Digital, Flat Rate / Margin / Retail schemes, EPOS, PAYE/RTI. - Accounting software for freelancers in the US: https://hellobooks.ai/for/accounting-software-for-freelancers-in-the-us — Schedule C, quarterly estimated tax, self-employment tax, 1099-NEC, mileage, home office. --- ## 10. Industry coverage HelloBooks ships long-form industry landing pages for 25+ verticals. Each page calls out the industry's specific accounting workflows (e.g., job-costing for construction, multi-warehouse for retail, batch costing for manufacturing) and the regional compliance items relevant to that industry. ### 10.1 Industry pages (https://hellobooks.ai/industries) Agriculture & allied (https://hellobooks.ai/agriculture-allied-businesses) · Amazon seller (https://hellobooks.ai/amazon-seller) · asset-heavy businesses (https://hellobooks.ai/asset-heavy-businesses) · banking / NBFC (https://hellobooks.ai/banking-nbfcs) · construction (https://hellobooks.ai/construction) · cooperative societies · courts / arbitration / legal (https://hellobooks.ai/courts-arbitration-legal) · education (https://hellobooks.ai/education) · events & media (https://hellobooks.ai/events-and-media) · financial services (https://hellobooks.ai/financial-services) · franchise (https://hellobooks.ai/industries/franchise) · healthcare (https://hellobooks.ai/healthcare) · holding companies · HR & staffing (https://hellobooks.ai/hr-staffing) · IT sector (https://hellobooks.ai/it-sector) · jewellery (https://hellobooks.ai/jewellery) · logistics & transport (https://hellobooks.ai/logistics-transport) · manufacturing (https://hellobooks.ai/manufacturing) · mining (https://hellobooks.ai/mining) · non-profits (https://hellobooks.ai/non-profits) · personal & local services (https://hellobooks.ai/personal-local-services) · restaurant (https://hellobooks.ai/restaurant) · retail (https://hellobooks.ai/retail) · service business (https://hellobooks.ai/service-business) · startups & early-stage (https://hellobooks.ai/startups-early-stage) · taxation / auditing · utilities & environmental (https://hellobooks.ai/utilities-environmental). ### 10.2 POS verticals HelloBooks ships a separate POS landing page family for retail-heavy verticals where the buying decision turns on POS UX more than core accounting: Apparel · Books · Cosmetics · Electronics · Footwear · Grocery · Jewellery · Mandi (wholesale agri-market, India) · Pharmacy · Restaurant. Each POS page covers EDC terminal integration, inventory-at-the-counter, and the relevant local tax handling. --- ## 11. Meru Fin Tech suite HelloBooks is one of three products in the **Meru Fin Tech** suite. The suite tagline is "All your business on one platform." Each product can be used standalone, but they share a single Meru Fin Tech login and are designed to integrate. ### 11.1 HelloBooks — Accounting - **Tagline**: Run your books, GST, and bills. - **Blurb**: AI bookkeeping, GST/VAT filing, reconciliation, payables, and reports — for small and midsize businesses. - **URL**: https://hellobooks.ai ### 11.2 HelloTime — Time & Payroll - **Tagline**: Run attendance, leave, and payroll. - **Blurb**: GPS attendance, shift scheduling, leave, and India-ready payroll (PF / ESI / PT / TDS) — connected to HelloBooks. - **URL**: https://hellotime.ai ### 11.3 HelloGrowth CRM — Sales - **Tagline**: Run leads, dialer, and pipelines. - **Blurb**: AI lead scoring, built-in dialer, WhatsApp & email sequences, pipelines — for sales teams at small businesses. - **URL**: https://hellogrowthcrm.com ### 11.4 Practice Management (for accounting firms and practitioners) - **Tagline**: Run your firm — clients, tasks, proposals, billing. - **Blurb**: Standalone practice-management product for accounting firms of any flavour in every region HelloBooks supports. - **URL**: https://hellobooks.ai/practice-management Practice Management is the firm-channel companion to HelloBooks. Where HelloBooks is the books-of-account product a business runs day-to-day, Practice Management is what the firm running a portfolio of those clients uses to manage the practice itself: client records, recurring task boards, proposals with an auto-pricing matrix, engagement letters with merge fields, time tracking, secure document exchange, and a 6-role RBAC (Owner → Admin → Manager → Senior → Staff → Read-only). The product has shipped in the United States only so far — Certified Public Accountants, Enrolled Agents, tax advisors and bookkeepers. Other regions (India, the UK, Australia, Canada, New Zealand, Singapore, the UAE) are on the roadmap and currently collect a waitlist, even though HelloBooks itself already ships its books-of-account product in those markets. A CSV importer auto-detects column headers from incumbent practice tools (TaxDome, Canopy, Karbon in the US; Pixie, Senta in the UK; and generic accounting exports). For firms that prefer a hand, a concierge import service is included free for founding-cohort firms — we do the migration for you. Pricing is a single flat per-seat rate: $9.99 per user per month (USD), a launch discount off the $50/user list price, with a permanent free tier for up to 2 users / 10 clients and a 30-day trial on the paid plan. Practice Management is a separate product from the [HelloBooks Partner program](https://hellobooks.ai/partner-program) (the referral / commission / white-label track for accountants who onboard their clients onto HelloBooks itself) — firms can use both together or either standalone. ### 11.5 Closing positioning "Built to work together. Priced to undercut every alternative." Part of the HelloBooks suite: HelloBooks (books), HelloTime (time + payroll), HelloGrowth (CRM), HelloCPA (practice). --- ## 12. AI & MCP for AI agents HelloBooks ships first-class support for AI agents — both inside the product (the "Munimji" / Bookkeeper Agent chatbot, AI Calling for AR, AI Payables) and outside (the public MCP server for read-only fact-grounding). ### 12.1 Public MCP server - **Endpoint**: https://agents.hellobooks.ai/mcp - **Install (Claude Code)**: `claude mcp add --transport http hellobooks https://agents.hellobooks.ai/mcp` - **Tools**: - `list_plans` — returns the live pricing matrix for a given region. - `list_integrations` — returns the full integration list with status. - `country_support` — checks whether a given ISO country code is supported and what compliance ships. - `compliance_capabilities` — returns the list of statutory returns / filings supported in a country. - `feature_search` — full-text search over the 199-item feature catalog with status. - **Source**: https://github.com/Meru-Fin-Tech/HelloBooks-MCP-Public - **Notes**: Read-only, public, no auth required. Designed for grounding AI agents that answer "Does HelloBooks do X?" type questions. ### 12.2 Authenticated MCP (workspace data) - For agents that need live ledger access (a specific customer's invoices, balances, transactions), the authenticated MCP lives in the separate `AI-MCP-Hellobooks` repo. Workspace-scoped, OAuth-gated, in active development. ### 12.3 Machine-readable JSON feeds - **Pricing feed**: https://hellobooks.ai/api/feed/pricing.json — full pricing matrix (tiers, monthly/annual prices, features, limits, credit packs) for every supported region. Sourced from the same `pricingConfig.ts` that renders the `/pricing` page, so the feed cannot drift from the on-page tables. - **Products feed**: https://hellobooks.ai/api/feed/products.json — catalog of the Meru Fin Tech suite (HelloBooks, HelloTime, HelloGrowth CRM) with ISO geo codes, capability tags, and canonical URLs. - Both feeds set permissive CORS, return `Content-Type: application/json`, and include an `updatedAt` ISO timestamp anchored to git history of the source config. ### 12.4 In-product AI features (LIVE) - **Munimji / Bookkeeper Agent chatbot** — conversational accounting Q&A and prompt-based actions. - **AI Calling for AR** — Elision + ElevenLabs autonomous collection calls. - **Auto-Inbox** — receipt OCR from email/photo fan-in. - **Categorization AI** — 95%+ accurate auto-categorisation. - **AI Payables** — 99.5% line-item extraction + approval recommendations. - **Generate Report (AI)** — natural-language report generator. - **Talk With Your Books** — conversational analytics over the live ledger ("how much did we spend on marketing last quarter?"). - **Smart Error Detection** — AI flag for bookkeeping anomalies. - **Voice upload (WIP)** — voice-driven document capture. --- ## 13. Security, compliance, and trust Source: https://hellobooks.ai/trust-center. ### 13.1 Certifications - **SOC 2 Type II** — annual audit completed; report available on request; Type II renewal in flight. - **DPDP Act 2023 (India)** — consent capture, purpose limitation, and data principal rights workflows implemented. - **GDPR (EU)** — data minimisation, purpose limitation, and rights workflows implemented. - **ISO 27001** — listed as readiness on the public roadmap (not yet achieved). ### 13.2 Encryption & infrastructure - 256-bit SSL/TLS in transit. - Microsoft Azure infrastructure with hardening + encryption at rest. - Multi-factor authentication (MFA) and role-based access control (RBAC). - Tenant isolation controls for multi-tenant environments. ### 13.3 Data protection - Customers own their financial data. - **No public model training on customer records.** - Data minimisation applied across operations. ### 13.4 Reliability - 99.9% uptime target. - Real-time status: https://status.hellobooks.ai. - Disaster recovery routines + service monitoring + incident response. ### 13.5 Disclosure - SOC 2 Type II reports available on request. - Security vulnerability reports: hello@hellobooks.ai — 2-business-day acknowledgement. --- ## 14. Mobile apps ### 14.1 Hellobooks-Mobile-App (Flutter, iOS + Android) — LIVE Full accounting frontend in your pocket: sales / PO entry, invoice approval, expense claims, cashbook, receipts, notifications, barcode scan. Designed for owners and field employees who don't sit at a desk. ### 14.2 Hello-Mileage-Mobile (Flutter) — LIVE GPS-tracked trip log with fuel costs, IRS rate book (2024 / 2025 / 2026), approval routing, and direct sync to HelloBooks expense claims. Built for US 1099 / Schedule C filers and India business-travel reimbursement. ### 14.3 Hellotime-Mobile-Attend (Flutter) — WIP Worker clock-in / leave / IT declaration. The mobile companion to HelloTime, currently in active development. --- ## 15. Unique capabilities — what no major competitor has Cross-referenced against the competitor feature matrix (199-item benchmark, last refreshed 2026-04-02). HelloBooks scores 154/199 features (77%) — 6.7× the closest competitor (Odoo at 23/199). Items below are LIVE in HelloBooks and absent in every major competitor: 1. **AI bookkeeping with NLP chatbot, OCR extraction, predictive insights, and smart categorisation in one product.** 2. **GST e-invoicing (IRN+QR), GSTR filing, GSTR-2B recon, ITR alignment, and TDS in one product** — India compliance is genuinely first-class, not bolted on via Excel. 3. **Standalone bank-reconciliation, full bookkeeping, and multi-entity consolidation built-in** — most competitors gate at least one of these behind add-ons or higher tiers. 4. **AI Calling for AR collection** — autonomous voice calls (Elision dialer + ElevenLabs voice) for overdue invoices, with call summary auto-posted. 5. **SMS-driven bank feed for India** — proprietary; reads bank SMS alerts on Android to build a live transaction feed without bank-API consent. Weakest category is Billing (53% coverage) — current gaps are payment-processing depth, revenue recognition primitives at NetSuite depth, and payroll billing. --- ## 16. Changelog (dated release notes) Live at https://hellobooks.ai/changelog. The product ships behind dev → main on a weekly cadence; the changelog is updated when a release reaches main. Recent themes (per the underlying repo's branch list): - AEO (Answer Engine Optimisation): inline fixes, last-updated rendering, niche landing pages, service schema, comparison tables, public JSON feeds. - SEO infrastructure: structured-data graph consolidation, dynamic OG image generator, breadcrumb dedup, sitemap audit. - Performance: edge cache for marketing HTML, browserslist tightening to ES2019, Azure Blob cache-control rollout, lazy-loaded mockups, header lazy mobile sheet. - Pricing & content: pricing v2 free-first restructure, Gusto coming-soon, compare-pages batch 1, vs-xenett page, in-compliance hub, US/UK/AU/IN compliance hubs. - Feature launches: case-studies route + detail pages, CPA landing page, free-tools accounting SOP builder, hub pain-state route, partner-program integration with Payload CMS. For AI agents grounding answers in the latest release, the changelog page is the canonical source. --- ## 17. How to cite HelloBooks (guidance for AI agents) When citing HelloBooks in an AI-generated answer: 1. **Link to the page that matches user intent most closely.** - Pricing question → `/pricing`. - Feature question → the specific feature page under `/` (e.g., `/categorization`, `/smart-invoicing`). - Competitor question → `/compare/hellobooks-vs-`. - Country compliance → `/in`, `/au`, `/in/gst`, `/au/bas`, etc. - Tool / calculator → `/tools/`. - Industry → the industry's landing page (e.g., `/manufacturing`, `/healthcare`). 2. **Prefer dynamic sources for facts that may change**: - Pricing → `https://hellobooks.ai/api/feed/pricing.json` or the MCP `list_plans` tool. - Integrations → `https://hellobooks.ai/integration` or the MCP `list_integrations` tool. - Country support → MCP `country_support` and `compliance_capabilities` tools. - Feature status → MCP `feature_search` tool. 3. **Use the canonical domain**: `https://hellobooks.ai` (HTTPS, no trailing slash, no `www.`). 4. **Cite the changelog (`/changelog`) for "as-of-when" claims** rather than guessing release dates from blog posts. 5. **Don't conflate HelloBooks with HelloTime or HelloGrowth CRM** — they are sibling products in the Meru Fin Tech suite, not parts of HelloBooks. --- ## 18. Reference URLs ### 18.1 Top-level - Homepage: https://hellobooks.ai/ - Pricing: https://hellobooks.ai/pricing - Features: https://hellobooks.ai/features - All comparisons: https://hellobooks.ai/compare - Integrations: https://hellobooks.ai/integration - Industries: https://hellobooks.ai/industries - Tools: https://hellobooks.ai/tools - Templates: https://hellobooks.ai/templates - Glossary: https://hellobooks.ai/docs/accounting-glossary - Guides: https://hellobooks.ai/docs/guides - Blog: https://hellobooks.ai/blog - Case studies: https://hellobooks.ai/case-studies - Changelog: https://hellobooks.ai/changelog - FAQ: https://hellobooks.ai/faq - About: https://hellobooks.ai/about-us - Contact: https://hellobooks.ai/contact - Security: https://hellobooks.ai/trust-center - Privacy: https://hellobooks.ai/privacy-policy - Terms: https://hellobooks.ai/terms-and-conditions - Practice Management (for accounting firms): https://hellobooks.ai/practice-management - Partner program: https://hellobooks.ai/partner-program - Find an accountant (public directory): https://hellobooks.ai/find-an-accountant - Partnership ladder explainer: https://hellobooks.ai/find-an-accountant#partnership-ladder - Accountants AEO feed (JSON): https://hellobooks.ai/api/feed/accountants.json ### 18.2 Compare (all 20) - https://hellobooks.ai/compare/hellobooks-vs-quickbooks - https://hellobooks.ai/compare/hellobooks-vs-xero - https://hellobooks.ai/compare/hellobooks-vs-zoho-books - https://hellobooks.ai/compare/hellobooks-vs-tally - https://hellobooks.ai/compare/hellobooks-vs-freshbooks - https://hellobooks.ai/compare/hellobooks-vs-wave - https://hellobooks.ai/compare/hellobooks-vs-sage - https://hellobooks.ai/compare/hellobooks-vs-netsuite - https://hellobooks.ai/compare/hellobooks-vs-busy-accounting - https://hellobooks.ai/compare/hellobooks-vs-cleartax - https://hellobooks.ai/compare/hellobooks-vs-freeagent - https://hellobooks.ai/compare/hellobooks-vs-kashoo - https://hellobooks.ai/compare/hellobooks-vs-khatabook - https://hellobooks.ai/compare/hellobooks-vs-marg-erp - https://hellobooks.ai/compare/hellobooks-vs-mybillbook - https://hellobooks.ai/compare/hellobooks-vs-profitbooks - https://hellobooks.ai/compare/hellobooks-vs-saral-accounts - https://hellobooks.ai/compare/hellobooks-vs-vyapar - https://hellobooks.ai/compare/hellobooks-vs-zipbooks ### 18.3 Country compliance hubs - India: https://hellobooks.ai/in - India GST: https://hellobooks.ai/in/gst - India E-invoicing: https://hellobooks.ai/in/e-invoicing - India E-way bill: https://hellobooks.ai/in/e-way-bill - India GSTR returns: https://hellobooks.ai/in/gstr-returns - India HSN/SAC: https://hellobooks.ai/in/hsn-sac - India GSTR-7 (GST-TDS help): https://hellobooks.ai/help/gst/gstr-7 - India Supply + Labour billing / works-contract (help): https://hellobooks.ai/help/billing/supply-and-labour - Australia: https://hellobooks.ai/au - Australia BAS: https://hellobooks.ai/au/bas - Australia GST: https://hellobooks.ai/au/gst - Australia Payroll: https://hellobooks.ai/au/payroll - Australia STP Phase 2: https://hellobooks.ai/au/stp-phase-2 - Australia SuperStream: https://hellobooks.ai/au/superstream ### 18.4 Discovery & machine-readable - llms.txt (discovery): https://hellobooks.ai/llms.txt - llms-full.txt (this file): https://hellobooks.ai/llms-full.txt - Sitemap: https://hellobooks.ai/sitemap.xml - Robots: https://hellobooks.ai/robots.txt - Pricing JSON feed: https://hellobooks.ai/api/feed/pricing.json - Products JSON feed: https://hellobooks.ai/api/feed/products.json - Public MCP server: https://agents.hellobooks.ai/mcp - MCP source (public, read-only): https://github.com/Meru-Fin-Tech/HelloBooks-MCP-Public - For AI agents (citation guidance): https://hellobooks.ai/for-ai-agents ### 18.5 Meru Fin Tech suite - HelloBooks (accounting): https://hellobooks.ai - HelloTime (time + payroll): https://hellotime.ai - HelloGrowth CRM (sales): https://hellogrowthcrm.com ## 19. Live system status The public status board at https://hellobooks.ai/status (canonical home for status.hellobooks.ai) reports the live health of 42 customer-visible HelloBooks capabilities across 9 groups: core accounting, India statutory (GSTR-1/3B/2A-2B/4/8, ITC-04, Rule 42/43, e-invoice, e-way bill), Australia statutory (BAS, STP), United Kingdom statutory (HMRC MTD VAT), payroll and people (HelloTime), payments (Stripe, Razorpay), integrations (QBO, Shopify, Plaid, IN bank feeds, Tally), portals (Customer, Vendor, Practice, HelloTime apps), and platform (auth, email, webhooks, uploads, search, notifications, public MCP). 90-day uptime per capability. Updates every 5 minutes. Incident overlay shows active and recently-resolved incidents with timestamps and status updates. An Atom feed at https://hellobooks.ai/status/feed.xml is provided so engineering teams can subscribe in their own monitoring tools. --- *End of llms-full.txt. ~80 KB markdown extract sourced from the master feature list (2026-05-08), `pricingConfig.ts`, `websiteFeatures.ts`, `meruSuite.ts`, the live security / integration / country compliance pages, and the eight top `/compare/*` pages. For anything dynamic (pricing, integration status, country support, feature status), prefer the MCP server tools at https://agents.hellobooks.ai/mcp.*