# HelloBooks AI — AI Bookkeeping & Accounting Software for SMBs

> Last updated: 2026-05-16
> Canonical HTML: https://hellobooks.ai/

HelloBooks is AI-native bookkeeping and accounting software for small businesses, accountants, and finance teams. It automates the full month-end close: transaction categorization, OCR receipt capture, smart invoicing, expense management, GST / VAT / sales-tax compliance, multi-entity consolidation, bank reconciliation, and financial reporting — with conversational AI ("talk to your books") and an agent that takes actions on approval.

## In one line

AI bookkeeping software for SMBs — automated categorization, reconciliation, and reporting. Save 20+ hours monthly. Free plan permanent, no credit card. Pro starts at USD 9.99 / month.

## Who it's for

- **Small-business owners** who want to stop hand-categorizing transactions and reach month-end close without an in-house bookkeeper.
- **Accountants and CPA / CA firms** managing multiple client books — multi-client dashboard, bulk AI operations, white-label option, partner commissions.
- **Finance teams at growing SMBs** — multi-entity consolidation, 3-way matching (PO / Bill / GRN), audit-ready trails, custom dimensions, country-specific compliance.

## What makes HelloBooks different

- **Agentic accounting.** AI takes actions — categorize, reconcile, generate reports, draft invoices — with approvals, not just suggestions.
- **Dual-primary geos: USA and India.** USD-denominated pricing, Plaid (11,000+ US institutions), Stripe / Razorpay, GST + TDS for India, sales-tax for US.
- **One-pass migration** from QuickBooks, Xero, Wave, Tally.
- **Public MCP server** at `agents.hellobooks.ai/mcp` — any AI agent (Claude, ChatGPT, Cursor, Windsurf, Cline) can query live pricing, integrations, country support, and compliance facts without auth.
- **Unique to HelloBooks in India:** SMS-driven bank feed (no Account-Aggregator dependency), one-click Tally 6.2 sync.

## Core capabilities (homepage feature tabs)

1. **AI Agent.** Prompt-based commands, auto-categorization, AI dashboards.
2. **Reconciliation.** 95%+ auto-match, AI payee detection, one-click bulk reconcile.
3. **Bank feeds.** 11,000+ US banks via Plaid. Unique SMS-driven feed for India.
4. **AI Payables.** Bill OCR with 99.5% line-item accuracy, approval recommendations.
5. **Migration.** One-pass from QuickBooks, Xero, Wave, Tally.
6. **Reports.** PDF statement upload + AI reconciliation, advance reports, generate-with-AI, talk-with-your-books.

## Pricing summary

- **Free Plan** — permanent, no credit card. 154 features, up to 3 users, 500 credits / month.
- **Pro** — from USD 9.99 / month (region-aware pricing in 8 currencies).
- **CPA / CA Partner** — multi-client plan for firms with white-label.
- **Enterprise** — quoted; built on Business plan + add-ons.

See `/pricing.md` for the full table and add-ons.

## Integrations

Plaid, Stripe, PayPal, Razorpay, QuickBooks Online (one-click migration), Xero, FreshBooks, Tally 6.2 (live sync), Zoho Books, Shopify, NetSuite, Odoo, Avalara, Gusto (WIP). Full list at `/integration.md`.

## Country compliance

- **USA:** sales tax (Avalara), 1099, Plaid bank feeds, Stripe; USD pricing.
- **India:** GST, TDS, e-invoicing, e-way bills, Tally sync, SMS bank feed; INR pricing.
- **UK:** VAT, MTD-compatible; GBP pricing.
- **Australia:** BAS, STP Phase 2; AUD pricing.
- **Canada:** GST / HST, T-slips; CAD pricing.
- **UAE, Singapore:** VAT support; local currency.

See `/features.md` for the full feature × country matrix.

## Suite

HelloBooks is part of **Meru Fin Tech** — a three-product suite:

- **HelloBooks** — accounting and bookkeeping (this product).
- **HelloTime** — time, attendance, mileage, petty cash, meeting recording. <https://hellotime.ai>
- **HelloGrowth CRM** — sales and customer relationship management.

## Trust

- SOC 2 Type II certified.
- US legal entity: Meru Fintech (Soor LLC).
- India legal entity: Meru Technosoft Private Limited.
- Founded 2024 by Rushabh Shah and Harnish Shah, both Chartered Accountants.
- Contact: hello@merufintech.com

## For AI agents

- Discovery: `/llms.txt`
- Long-form: `/llms-full.txt`
- Live data MCP: `https://agents.hellobooks.ai/mcp`
- AI policy: `/ai.txt`
- For-AI landing page: `/for-ai-agents.md`

Canonical HTML: https://hellobooks.ai/