# HelloBooks vs Marg

> Last updated: 2026-05-16
> Canonical HTML: https://hellobooks.ai/compare/hellobooks-vs-marg

Marg ERP is a long-standing Indian ERP particularly strong in pharma distribution. HelloBooks is the cloud-native, AI-first alternative for SMBs that want modern UX and don't need pharma-specific batch / regulatory features.

## Side-by-side

| Feature | HelloBooks | Marg |
|---------|-----------|------|
| Deployment | Cloud + mobile (browser-first) | Desktop Windows + cloud add-on |
| Pricing | Free + Pro ₹449/mo | Perpetual ₹12,600+ + AMC |
| Multi-user | Unlimited on Pro | Per-seat licensing |
| AI | Categorization, OCR, agent | None |
| Industry depth | General SMB + multi-industry | Pharma, FMCG, retail specialised |
| GST | Full | Full |
| e-Invoicing / e-Way | Native | Native |
| Pharma compliance (Schedule H, batch expiry) | Generic batch tracking | Specialised |
| Mobile | First-class | Limited |

## Key differences

**Pharma depth.** Marg's reputation is built on pharma distribution — batch expiry tracking, Schedule H regulations, retailer schemes. HelloBooks does generic batch tracking but not pharma-regulator-specific workflows.

**Cloud.** Marg is desktop with a cloud add-on. HelloBooks is cloud-first.

**Cost.** Marg perpetual ₹12,600+ + per-seat + AMC. HelloBooks ₹449/mo unlimited users.

## When to pick which

- **HelloBooks** if you're general SMB and want modern cloud + AI.
- **Marg** if you're a pharma distributor or batch-heavy industry where Marg's depth matters.

## Migration

Marg export (.dbf or Excel) → CSV import into HelloBooks. Custom migration help: hello@merufintech.com.

Canonical HTML: https://hellobooks.ai/compare/hellobooks-vs-marg